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The European Digital Advertising Industry Calls for a Proportionate Digital Fairness Act

Lauren Wakefield
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09/11/2026
Brussels, Belgium, 9th November 2026 – IAB Europe, Alliance Digitale, BVDW, IAB Austria, IAB Finland, IAB Ireland, IAB Italia, IAB […]
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IAB Europe’s Latest Retail Media Report Reveals Growing Gap Between Buyer Expectations and Measurement Capabilities

Lauren Wakefield
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03/11/2026
71% of European buyers have partnered with retailers for over a year, as new research reveals gaps in measurement capabilities […]
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IAB Europe Welcomes Weiwei Liu-Schröder as New Chair of its Advertising & Media Committee

Lauren Wakefield
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22/10/2026
IAB Europe is delighted to announce that Weiwei Liu-Schröder, Data & Measurement Lead at Google, has been elected as the […]
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Recent Reports Concerning a TCF Vendor, Discover-Tech

Lauren Wakefield
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15/10/2026
Brussels, Belgium 15th October 2026 - IAB Europe is aware of Citizen Lab’s and Confiant’s recent publications concerning Discover-Tech, a […]
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IAB Europe Celebrates the Best in European Digital Advertising as 2026 MIXX Awards Europe Winners Are Revealed

Lauren Wakefield
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08/10/2026
The 15th edition of the prestigious awards returns to an in-person celebration in Amsterdam, recognising outstanding creativity, innovation and effectiveness […]
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Moloco Becomes First Technology Provider to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme

Lauren Wakefield
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07/10/2026
Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and […]
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Blog

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Retail Media Has Moved Beyond Experimentation – Now the Industry Must Build for What Comes Next

Lauren Wakefield
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11/11/2026
In this blog our Senior Director, Industry Development & Marketing, discusses how three years of IAB Europe data shows a […]
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Have Your Say: What Will Drive Digital Advertising in Europe in 2027?

Lauren Wakefield
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09/11/2026
IAB Europe's Attitudes to Digital Advertising Survey is now open, and we want to hear from you! As we look […]
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Fresh from Amsterdam: Three New Retail Media Roundtable Episodes 

Nicole Laleva
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06/11/2026
The conversations from Amsterdam continue! We're back with three new episodes of our Retail Media Roundtable podcast, sponsored by Mirakl […]
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Advancing Connected TV in Europe: Explore Our Resources and Industry Guidance

Lauren Wakefield
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06/11/2026
Connected TV (CTV) continues to grow as an important part of the European digital advertising landscape, creating exciting opportunities for […]
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Straight from the Summit Floor: The Retail Media Roundtable Series is Here

Lauren Wakefield
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30/10/2026
When Europe’s Retail & Commerce Media community gathered in Amsterdam for our Retail Media Impact Summit, we took the opportunity […]
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[Guest Member Blog Post] You’ve Got The Screens. Now Think Audiences: How Audience Data Changes In-Store Retail Media with Advertima

Lauren Wakefield
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30/10/2026
In this week’s guest member blog, James Allison ,Senior Director Global Market Development & Growth from Advertima explores how audience-based […]
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