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Announcing the New Working Group Leads for Programmatic

Lauren Wakefield
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02/04/2026
We are excited to introduce the newly appointed leads of our Programmatic Working Group within the Advertising and Media Committee. […]
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IAB Europe Releases 2026 State of Readiness Report Revealing AI Concerns, Regulatory Pressure and Broader Sustainability Priorities Across Digital Advertising

Lauren Wakefield
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04/03/2026
Brussels, Belgium, 4th March 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
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IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

Lauren Wakefield
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23/02/2026
Brussels, Belgium, 23rd February 2026 – IAB Europe welcomes the European Commission’s ambition to simplify the EU digital acquis through […]
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Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
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02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
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IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
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22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
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IAB Europe Announces Re-Election of Chair and Vice-Chair of the Retail & Commerce Media Committee

Lauren Wakefield
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21/01/2026
Brussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
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Blog

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What’s Driving Programmatic Forward in 2026? A Q&A with the Chair of Our Advertising & Media Committee

Lauren Wakefield
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20/04/2026
Programmatic advertising is entering a new phase: one defined not just by growth, but by transformation. As new channels scale […]
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Causal Measurement Isn’t Optional Anymore: Highlights from Our Conversation with Instacart’s Michael Lin

Lauren Wakefield
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20/04/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett shares highlights from her IAB Connected Commerce breakout session 'Measurement Deep […]
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Join the IAB Europe Team! Project Manager - Policy & Legal

Lauren Wakefield
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17/04/2026
About the Role IAB Europe is seeking a highly organised and proactive Project Manager to support its Policy and Legal […]
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Join Our Sustainability Standards Committee's #GreenByDesign Earth Day Challenge

Lauren Wakefield
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16/04/2026
With Earth Day just around the corner on 22nd April, it’s the perfect moment to take small, meaningful steps towards […]
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Reflections from New York: Commerce Media’s Inflection Point

Lauren Wakefield
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16/04/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, headed across the pond to New York this week for the […]
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[Guest Member Blog] Consent is a Media Performance Lever with iubenda

Nicole Laleva
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15/04/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer, iubenda, who discusses how privacy […]
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