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Blog Archive

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Advertising industry takes joint stance on fake news and online disinformation

On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry have published an open letter to the European Commission addressing the public consultation on fake news and online disinformation. The signatories to the paper are aware of the fake news and online disinformation phenomena and are highly concerned by the issue. …

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IAB Europe Webinar Recording: GDPR Webinar Series III – Consent

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data protection law, the GDPR. The best time to start figuring out compliance was probably a year and a half ago when the law was adopted. The next best time is now. …

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IAB Europe Webinar Recording: GDPR Webinar Series IV – Consent Solution

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data protection law, the GDPR. The best time to start figuring out compliance was probably a year and a half ago when the law was adopted. The next best time is now. IAB …

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IAB Europe GIG: Working Paper on GDPR Consent

This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working Group (GIG), under the leadership of MediaMath. The purpose of this paper is to explain the definition of consent under the GDPR, and the practical implications of using consent as a legal basis for processing personal data in the online …

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IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy

This webinar provided insights into the results of two of the studies commissioned by IAB Europe to explore data-driven advertising’s contribution to the European Union (EU), entitled “The Economic Contribution of Digital Advertising in Europe” and “The Economic Value of Behavioural Targeting in Digital Advertising”.  The analyses carried out by the research company IHS Market validate the …

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IAB Europe Webinar Recording: GDPR Webinar Series II – Personal Data

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data protection law, the GDPR. The best time to start figuring out compliance was probably a year and a half ago, when the law was adopted. The next best time is now. …

IAB Europe Webinar Recording: GDPR Webinar Series II – Personal Data Read More »

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IAB Europe Press Release: European Parliament positions itself against the ad-supported internet

Brussels, 26 October 2017 – IAB Europe regrets the European Parliament’s decision to approve the controversial and extreme report on the proposed ePrivacy Regulation today. By only a slim majority of its members, the Parliament decided to ban advertising-funded businesses from making access to their online content conditional on the user’s agreement to the use of …

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IAB Europe Webinar Recording: Data-Driven Advertising – Europe Online: An Experience Driven by Advertising

An in-depth study by GfK, based on online surveys with over 11,000 internet users, explored the types of content consumers access online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising. With two-thirds of users never paying for services or content, the report demonstrates that the European online experience …

IAB Europe Webinar Recording: Data-Driven Advertising – Europe Online: An Experience Driven by Advertising Read More »

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IAB Europe Webinar Recording: GDPR Webinar Series I – GDPR compliance

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data protection law, the GDPR. The best time to start figuring out compliance was probably a year and a half ago, when the law was adopted. The next best time is now. …

IAB Europe Webinar Recording: GDPR Webinar Series I – GDPR compliance Read More »

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8 European associations ask MEPs to recognise the right of online services to decide their business model

On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries have sent an open letter to Members of the European Parliament today.  In the letter, the associations warn that certain controversial amendments supported by Members of the European Parliament pose a threat to the advertising …

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