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Blog Archive

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Publishers are still in control of their product and business models

GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rules and conditions around consent as a legal basis for processing personal data. This blog post will address one particular rule, about which there is a great deal of uncertainty due to various misleading statements being made by individuals …

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Transparency & Consent Framework – Implementation training

Following up on the plenary session on IAB Europe’s Transparency & Consent Framework this training session presented by Matthias Matthiesen, Director, Public Policy & Privacy, IAB Europe and Wilfried Schobeiri, Chief Technology Officerr, MediaMath offered the opportunity to learn about the implementation of the Framework from the Global Vendor List to ensuring the best possible …

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The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring

A recurring theme in the feedback we are getting from the market on the Transparency & Consent Framework (TCF or “the Framework”) is that it increases the degree of legal liability that publishers bear under EU data protection rules, notably by forcing them to assume full liability for actions by third parties that are beyond …

The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring Read More »

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GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €8bn according to IAB Europe’s 2016 Programmatic Market Sizing study.  However, with regulatory challenges drastically questioning how the digital advertising ecosystem operates, programmatic …

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework Read More »

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IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework

Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and GDPR Settings & Provide Mobile In-App Support BRUSSELS, BELGIUM & NEW YORK, NY (May 2, 2018) – On the heels of releasing the final technical specifications for the Transparency and Consent Framework last week to …

IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework Read More »

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IAB Europe and IAB Tech Lab release cross-industry Transparency & Consent Framework for adoption

Brussels & New York City, April 25, 2018 — IAB Europe and IAB Technology Laboratory today released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. The official release version of the standard reflects extensive feedback from publishers, agencies, and ad tech companies …

IAB Europe and IAB Tech Lab release cross-industry Transparency & Consent Framework for adoption Read More »

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Transparency & Consent Framework specification launches global as industry participation increases

We are very pleased to announce the release of the technical specifications for IAB Europe’s Transparency & Consent Framework. This exciting cross-industry initiative will be a critical tool in helping publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements of the EU’s new General Data Protection Regulation (GDPR) which comes into …

Transparency & Consent Framework specification launches global as industry participation increases Read More »

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IAB Europe welcomes the Manifesto for Online Data Transparency released by WFA

IAB Europe welcomes the Manifesto for Online Data Transparency released by the World Federation of Advertisers (WFA) today. We fully endorse the view that a sustainable digital advertising ecosystem requires the engagement and commitment of all stakeholders to practices that are seen to put consumers’ needs first, providing transparency, control and accountability. The ability for users to …

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GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €8bn according to IAB Europe’s 2016 Programmatic Market Sizing study.  However, with regulatory challenges drastically questioning how the digital advertising ecosystem operates, programmatic …

GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers Read More »

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Vendors and Consent Management Providers are invited to register to participate in IAB Europe’s Transparency and Consent Framework

The registration process is open for Vendors and Consent Management Providers to apply for approved status in the context of IAB Europe’s Transparency and Consent Framework. The General Data Protection Regulation (GDPR), which comes into effect on 25 May 2018, requires a legal basis for processing the personal data of EU residents. While the GDPR …

Vendors and Consent Management Providers are invited to register to participate in IAB Europe’s Transparency and Consent Framework Read More »