Blog Archive

IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal

As part of its Global Ad Trends series, WARC spoke to industry leaders for insight …

IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal Read More »

Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google Read More »

Annual IAB Europe Attitudes to Programmatic Survey is now open!

IAB Europe’s annual industry benchmark survey on the development of programmatic in Europe is now …

Annual IAB Europe Attitudes to Programmatic Survey is now open! Read More »

Member Guest Blog Post: Cookies and Chrome – putting the user first

Sharon Marshall, Director EMEA Partnerships Solutions – Data Trust at Google, spoke at the IAB …

Member Guest Blog Post: Cookies and Chrome – putting the user first Read More »

Transition Period for TCF v2.0 – Updated Timeline & New Deadline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …

Transition Period for TCF v2.0 – Updated Timeline & New Deadline Read More »

IAB Europe’s response to ISBA’s Programmatic Supply Chain Transparency Study

In response to the ISBA Programmatic Supply Chain Transparency study released in the UK today, …

IAB Europe’s response to ISBA’s Programmatic Supply Chain Transparency Study Read More »

Interact Online with Industry Leaders on 3rd June – Register for free!

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe took the decision to postpone …

Interact Online with Industry Leaders on 3rd June – Register for free! Read More »

IAB Europe Virtual Programmatic Day wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

IAB Europe Virtual Programmatic Day wrap-up Read More »

IAB Europe Virtual Programmatic Day – The Post-Cookie Era Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

IAB Europe Virtual Programmatic Day – The Post-Cookie Era Panel wrap-up Read More »

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The IAB Europe Transparency & Consent Framework: Publishers Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, …

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The IAB Europe Transparency & Consent Framework: Vendors Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, …

The IAB Europe Transparency & Consent Framework: Vendors Factsheet Read More »

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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by …

IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation Read More »

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The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online …

The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now Read More »

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Our video investigation of ePrivacy realities across Europe

Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working …

Our video investigation of ePrivacy realities across Europe Read More »

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Publishers are still in control of their product and business models

GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes …

Publishers are still in control of their product and business models Read More »

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Transparency & Consent Framework – Implementation training

Following up on the plenary session on IAB Europe’s Transparency & Consent Framework this training …

Transparency & Consent Framework – Implementation training Read More »

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The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring

A recurring theme in the feedback we are getting from the market on the Transparency …

The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring Read More »

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GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework Read More »

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IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework

Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and …

IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework Read More »