Interactive Advertising Bureau

Blog

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

Helen Mussard
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08/04/2021
IAB Europe is inviting all stakeholders to participate - advertisers, agencies, publishers and ad tech vendors -  in our annual  […]

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Helen Mussard
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06/04/2021
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure Brand Safety and Ad Quality […]

Network News: IAB Turkey - New Board Elected

Helen Mussard
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06/04/2021
IAB Turkey's 6th  General Assembly Meeting was held on March 30, 2021. At the General Assembly meeting, after the annual […]

Member Guest Post with Xandr - The Free Internet Conundrum

Lauren Wakefield
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06/04/2021
In this week's member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, as she shares her thoughts […]

Member Guest Post with Samsung Ads - Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

Lauren Wakefield
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29/03/2021
In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, as he shares new exclusive […]

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

Helen Mussard
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25/03/2021
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data protection rules applicable in the […]

Member Guest Blog with Freewheel - The Programmatic Paradox

Lauren Wakefield
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23/03/2021
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations at Freewheel and Lead for […]

Member Guest Blog with Didomi - The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

Lauren Wakefield
|
18/03/2021
In this week's member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at Didomi as she explores the […]

Just One Month To Go! Have You Entered Europe's Leading Creative & Research Awards?

Helen Mussard
|
17/03/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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