Blog Archive

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Striking a DEAL is not illegal in the EU!

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that …

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Member blog – nugg.ad – Data meets Creativity: The rise and challenge of audience-driven advertising

Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies …

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Member blog – GfK – Developing programmatic strategies: the American and European approach

The old phrase ‘Europe is like the US, but three to five years behind’. Where …

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Member blog – Google – Building momentum against ad fraud

Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the …

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A ‘DEAL’ for publishers to engage users on Ad blocking

IAB is providing publishers with tools to identify and persuade consumers to turn off blocking …

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European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 3

This is the third instalment of our blog series “European Education in figures – a …

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Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Programmatic Future Trends Series: How will the skills shortage develop in 2016

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 1

2015 has been a turning point for Digital Education at IAB Europe. We’re on a …

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Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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