Blog Archive

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Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Member blog – Google – How we fought bad ads in 2015

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect …

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The changing role of programmatic in Europe, a publisher perspective

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging …

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The changing role of programmatic in Europe, a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are …

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Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking

This blog introduces six new formats that have been developed in response to the rise of …

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Programmatic: The Unstoppable Revolution

This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout …

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