Interactive Advertising Bureau

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Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/06/2024
Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]

5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]

5 Industry Insights on the 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
The 2023 AdEx Benchmark Report from IAB Europe offers a comprehensive look into the digital advertising ecosystem, showcasing impressive growth […]

Take Part! Industry Adoption of the DSA Transparency OpenRTB Extension

Amy Mazzola
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06/06/2024
Three months after the entry into force of the Digital Services Acts, IAB Europe and IAB Tech Lab would like […]

Creativity & Connections - Meet the IAB Europe Team in Cannes

Lauren Wakefield
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05/06/2024
The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South […]

That’s a Wrap! Check Out the Event Highlights & Images From Interact 2024 in Milan

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]

Interact 2024 - Day One Highlights

Amy Mazzola
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]

Interact 2024 - Day Two Highlights

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought industry leaders, innovators, and […]

Connecting the Dots: Product-Level Programmatic Emissions and AdTech’s Total Greenhouse Gas Footprint

Lauren Wakefield
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30/05/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares his thoughts on the interplay between product-level programmatic emissions and […]
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