Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

2024 Trends in the Programmatic Ecosystem

Amy Mazzola
|
14/12/2023
What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]

2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
|
14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]

Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
12/12/2023
Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]

Guest Member Blog Post with DoubleVerify  - Artificial Intelligence, Human Centricity and Effective Programmatic Optimisation

Amy Mazzola
|
07/12/2023
In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]

Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

Lauren Wakefield
|
07/12/2023
At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a […]

Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

Lauren Wakefield
|
07/12/2023
December may be in full swing with the end of the year in sight, but we still have a few […]

Your Input Matters: Participate in Our 2023 State of Readiness - Sustainability in Digital Advertising Survey Today

Lauren Wakefield
|
30/11/2023
We’re thrilled to announce that the 2023 State of Readiness - Sustainability in Digital Advertising survey is now open! We […]

We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
|
29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]

Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
|
22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
IAB Europe
Rond-Point Robert
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Belgium
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