Interactive Advertising Bureau

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A Festive Peek Behind the Scenes at the 2025 MIXX Awards Europe

Nicole Laleva
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11/12/2025
In this post, our Marcoms and Events Officer, Nicole Laleva, shares her first-hand experience from this year’s MIXX Awards Europe, […]

CTV 2026 on Demand: The Complete Three-Part Predictions Series from Our CTV Working Group

Lauren Wakefield
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05/12/2025
Over the past week, we’ve published a three-part mini-series featuring insights from members of our Connected TV (CTV) Working Group. […]

Connected TV in 2026 - Predictions from Our CTV Working Group (Part 3)

Lauren Wakefield
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05/12/2025
Welcome to the final part of our Connected TV (CTV) 2026 predictions series. Our CTV Working Group’s predictions spotlight both […]

Connected TV in 2026 - Predictions from Our CTV Working Group (Part 2)

Lauren Wakefield
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03/12/2025
Welcome to part two of our Connected TV (CTV) 2026 predictions series. Our CTV Working Group’s predictions spotlight both the […]

Connected TV in 2026 - Predictions from Our CTV Working Group (Part 1)

Lauren Wakefield
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01/12/2025
Our Connected TV (CTV) Working Group’s 2026 predictions spotlight both the challenges and opportunities shaping CTV. To dive deeper, we’ve […]

Measuring What Matters: Navigating the Role of Retail Media Metrics from ROAS to Incrementality - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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26/11/2025
Retail Media has entered a new phase, beyond scale alone. As brands and retailers look past surface-level performance indicators and […]

Your Input Matters - Participate in the Latest Edition of Our State of Readiness Sustainability in Digital Advertising Survey

Lauren Wakefield
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20/11/2025
Our Sustainability Standards Committee is excited to share that the fourth annual State of Readiness Survey is open for your […]

Speakers Announced! Join Us for Our Latest Virtual Programmatic Day - H2 2025

Lauren Wakefield
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19/11/2025
Programmatic advertising is constantly changing with new technologies emerging, and rising expectations around transparency and efficiency. On 26th November at […]

The Digital Fairness Act and the EU’s Simplification Paradox

Lauren Wakefield
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19/11/2025
Our Public Policy Manager, Inés Talavera de la Esperanza, shares her thoughts on the Commission's newly published Consumer Agenda for […]
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