Interactive Advertising Bureau

Blog

Taking Back Control: What’s In It For Publishers

Bjorn Bojen
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09/04/2018
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April […]

Member blog: The evolution of Programmatic TV Advertising

Bjorn Bojen
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09/04/2018
Programmatic advertising on addressable and Smart TVs is on the rise. We started to see TV Broadcasters start their addressable […]

Transparency & Consent Framework - Keeping the ball rolling

Bjorn Bojen
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22/03/2018
In this Friday’s weekly webinar on IAB Europe’s GDPR Transparency & Consent Framework, we will be discussing the feedback we […]

IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment

Bjorn Bojen
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08/03/2018
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First announced in […]

A word from Nick Hiddleston, Chair of the Research Awards 2018 Jury

Bjorn Bojen
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14/01/2018
by Nick Hiddleston, Research Director, Zenith Media and Chair of the Research Awards 2018 Jury I am pleased to Chair the […]

A word from Anna Lubowska, Chair of the MIXX Awards Europe 2018 jury

Bjorn Bojen
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14/01/2018
by Anna Lubowska, CEO GroupM Poland and Chair of the MIXX Awards Europe 2018 jury I am pleased to Chair […]

Digital Measurement Priorities

Bjorn Bojen
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11/01/2018
by Tim Jones, Chair of IAB Europe Research Committee The opportunities to measure the success of advertising have grown considerably since […]

Guest Blog: Brussels, Beer, and Better European Privacy Regulations

Bjorn Bojen
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01/12/2017
This Blog was originally posted on the Network Advertising Initiative website. Greetings from Brussels, the land of French fries and […]

Member blog: Improve Digital - Are you in the business of being honest? Moving away from transparency as a USP

Bjorn Bojen
|
16/11/2017
A lot has happened in the last year and the programmatic industry is at a turning point: it must educate, […]
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