Interactive Advertising Bureau

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In the works: the IAB Europe Digital Transformation Playbook - get involved!

Bjorn Bojen
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16/07/2019
When I wrote about digital transformation last year I prefaced that blog by admitting that I am no expert in […]

Introduction to IAB Europe's new marketing team

Bjorn Bojen
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14/07/2019
IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett and my colleague Helen Mussard, […]

Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale

Bjorn Bojen
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14/07/2019
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

The digital skill gap: why it matters and how you can get involved in addressing it

Bjorn Bojen
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09/07/2019
There are over 4 billion Internet users in the world[1]. That is higher than the global number of those using […]

As online video budgets increase – is the industry chasing short-sighted gains?

Bjorn Bojen
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08/07/2019
Author: Kristanne Roberts, Global Development Director – Digital, Kantar Now a €7.6bn European market, digital video advertising adoption continues to […]

IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem

Bjorn Bojen
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02/07/2019
Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, Global Media Insight Director, Teads […]

Demystifying blockchain: present and future

Bjorn Bojen
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02/07/2019
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is not news to anyone. Heck, […]

How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic

Bjorn Bojen
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01/07/2019
Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, Ad Platforms, Verizon Media We […]

Member blog: The State of Drive-to-Store Advertising 2019

Bjorn Bojen
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24/06/2019
At the recent Cannes Lions International Festival of Creativity, IAB Europe member S4M, the Drive-to-Store specialist, announced the results of […]
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