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Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

Bjorn Bojen
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29/01/2019
CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad […]

Member blog: The Evolution and Implementation of Header Bidding

Bjorn Bojen
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21/01/2019
It almost seems like an arms race to who is the most transparent in today’s programmatic ecosystem. What is really […]

Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

Helen Mussard
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14/01/2019
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]

Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Helen Mussard
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11/01/2019
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]

Member blog: Header Bidding Brings Transparency to Programmatic

Bjorn Bojen
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07/12/2018
The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

Bjorn Bojen
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06/12/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Member blog: Who can make video buying simpler?

Bjorn Bojen
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03/12/2018
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continually increasing[1], […]

Guest blog: Programmatic Advertising for SMEs

Bjorn Bojen
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03/12/2018
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]

Member blog: Turning Legacy TV Roads into Programmatic Superhighways

Bjorn Bojen
|
28/11/2018
Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind  For years, full programmatic TV has […]
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