Interactive Advertising Bureau

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Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

Lauren Wakefield
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14/09/2021
In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

Lauren Wakefield
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09/09/2021
The Summer might be over but we have a lot of exciting opportunities at IAB Europe for you to get […]

Member Guest Post with Samsung Ads - Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

Lauren Wakefield
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06/09/2021
In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as he shares why the emerging […]

Member Guest Post with Smaato - Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

Lauren Wakefield
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02/09/2021
In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses how you can get ahead […]

Brand Measurement in a Post Third-Party Cookie World - A Q&A With Experts From the Research Committee

Lauren Wakefield
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02/09/2021
2020 kicked off with one of the most fundamental changes to the online advertising industry, when Google announced its goal […]

IAB Europe Launches New TCF Vendor Compliance Programme

Lauren Wakefield
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26/08/2021
As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives to protect the integrity of […]

Join IAB Europe at DMEXCO @home 2021

Lauren Wakefield
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26/08/2021
On September 7 & 8, major brands and representatives from the digital economy will come together at Europe’s leading digital […]

Member Guest Post with Admitad - The New World Order: No Cookies, No Gain? New Rule Book to be Designed

Lauren Wakefield
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24/08/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he shares his […]

IAB Europe is Hiring! Find Out How You Can Join the Team Today

Lauren Wakefield
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19/08/2021
IAB Europe has, not one, but two exciting new roles available to join our team! So, if you or someone […]
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