Interactive Advertising Bureau

Blog

Creating Transparency in the Programmatic Supply Chain

Lauren Wakefield
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04/03/2021
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter which stakeholder group you are […]

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Lauren Wakefield
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25/02/2021
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February at the first quarterly meeting […]

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here's What You Need To Enter...

Marie-Clare Puffett
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17/02/2021
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is Friday 12th March. The final […]

Member Guest Blog with FreeWheel - Will Cross-Media Measurement Level The Playing Field?

Helen Mussard
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16/02/2021
In this week's member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. Agency, Brand and Industry Relations […]

Member Guest Blog with Xandr - The Evolving Landscape of Programmatic Advertising

Lauren Wakefield
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11/02/2021
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges and opportunities with it. In […]

Request for Proposal - TCF Vendor Compliance Programme

Helen Mussard
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08/02/2021
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for the whole industry, IAB Europe […]

Member Guest Blog with IAS - IAS UK Streaming Wars: How CTV is shaping the future of content consumption

Lauren Wakefield
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28/01/2021
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for this year. Connected-TV (CTV) is […]

Want To Join The IAB Europe Team? New Position - Public Policy Officer

Helen Mussard
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28/01/2021
IAB Europe has an immediate opening for a Public Policy Officer. The position is a new one in the Association’s […]

Member Guest Blog Post With PubMatic - Making the Most of Innovation in CTV

Helen Mussard
|
27/01/2021
In this week's member guest post, we are delighted to welcome Emma Newman, Chief Revenue Officer, EMEA for PubMatic. Emma […]
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