Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Member Guest Post with Xandr – The Free Internet Conundrum
In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …
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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For
In this week’s member guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, …
Member Guest Blog with Freewheel – The Programmatic Paradox
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …
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Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy
In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …
Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?
In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …
Creating Transparency in the Programmatic Supply Chain
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …
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IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …
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