19th May I 13:00 CET I Register Here
While the Transparency and Consent Framework (TCF) is often seen as a relevant standard for publishers that sell ads, it offers significant value for advertisers and retailers as well. This webinar explores how advertisers can implement TCF on their own digital properties to solicit and record consent, streamline vendor relationships, and straighten first-party data strategies while supporting transparency and compliance.
Attendees will also have the opportunity to ask questions and gain practical insights from industry experts. If you are looking to deepen your understanding of the TCF and assess its relevance for your business, this session is not to be missed.
The session will also direct attendees to the Advertiser & Retailers TCF Implementation Guidelines from IAB Europe, which provides practical support for configuring consent and supporting compliant implementation.
Agenda (CET):
13:00 - 13:05 - Welcome & Housekeeping
13:05 - 13:25 - Presentation on 'What is TCF and How Can Advertisers & Retailers Use It?' by Gosia Kowalska, Privacy & Compliance Officer at IAB Europe
13:25 - 13:30 - Compliance Overview
13:30 - 13:50 - Live Q&A
13:50 - Closing
