IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models
Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic …
Join Our Free Industry Insider Series on Trust and Transparency This Month!
As part of our Trust and Transparency event series throughout September, we will be hosting …
Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »
Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
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Member Guest Blog: Admitad owner invests $3M in LetyShops
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …
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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes
WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …
IAB Europe talks to WARC about using digital advertising to deliver brand outcomes Read More »
New Member Research – SpotX’s Connected TV Viewership Report
Connected television (CTV) has been considered the new kid on the block since its emergence …
New Member Research – SpotX’s Connected TV Viewership Report Read More »
IAB Europe Releases Full 2019 AdEx Benchmark Report
DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …
IAB Europe Releases Full 2019 AdEx Benchmark Report Read More »
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …