At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report Read More »
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …
Member Guest Blog: Admitad owner invests $3M in LetyShops Read More »
WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …
IAB Europe talks to WARC about using digital advertising to deliver brand outcomes Read More »
Connected television (CTV) has been considered the new kid on the block since its emergence …
New Member Research – SpotX’s Connected TV Viewership Report Read More »
DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …
IAB Europe Releases Full 2019 AdEx Benchmark Report Read More »
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
Member Guest Blog Post: Responsible Marketing with First-Party Data Read More »
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
Dispelling some myths about the Transparency and Consent Framework v2.0 Read More »