IAB Europe is recruiting! We are looking for an Industry Programmes & Membership Administrator, a Marketing & Events Coordinator, and a Digital Advertising Analyst. If you would like to find out more about these roles and how to apply, keep reading!
Industry Programmes & Membership Administrator
The Industry Programmes coordinator will also be responsible for coordinating IAB Europe’s industry facing committees focused on programmatic trading, brand advertising and research. This will include collaborating with industry stakeholders – from platforms, publishers, agencies and advertising technology companies – on industry initiatives to support the growth and development of digital marketing and advertising in Europe. They will also provide administrative support to IAB Europe’s industry programmes such as sustainability and retail media.
Industry Programmes & Membership key tasks:
Additional experience / skills: The ideal candidate will have previous work experience in a similar role for a minimum of 1 year. Attention to detail, good project management skills and an excellent command of the English language will be beneficial in this position.
The job will be remote working so the person can be based anywhere within Europe. There will be occasional travel to Brussels and other European cities.
Interested candidates should send their CV and cover letter to Marjorie Veys - veys@iabeurope.eu
Marketing & Events Coordinator
The Marketing & Events Coordinator will be responsible for assisting IAB Europe’s marketing department in coordinating all of its marketing efforts to members and the wider digital advertising and marketing community. This will involve assisting the team with their daily activities, whether that is checking copy, managing the website and social engagement, creating a new campaign or event, email marketing, researching trends, or preparing reports. This is a full time role.
Marketing and Communications key tasks:
Additional experience / skills: The ideal candidate will have previous work experience in a similar role for a minimum of 1 year. A natural creative flair, enthusiasm, proactiveness and strong event management skills will be required in this position. A good knowledge of digital marketing tools such as mailchimp, wordpress, zoom etc is desirable. The job will be based in the UK, with remote working. There will be occasional travel to Brussels and other European cities.
Interested candidates should send their CV and cover letter to Marjorie Veys - veys@iabeurope.eu
Digital Advertising Analyst
IAB Europe is looking for a full-time Digital Advertising Analyst. This newly created role is a unique opportunity to contribute to cutting edge research and analysis on the digital advertising market and its intersection with technology, economy and policy.
Location is flexible. The role can be based in Brussels, London or remote in any EU 27 country.
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of National IABs and corporate members (media, technology and marketing companies), its aim is to represent the industry’s interests and proactively drive change to ensure that advertising can continue to support a pluralistic media and the continued availability of a rich universe of online information and other services on terms that make them accessible to everyone.
Scope of role
Reporting to our Chief Economist, the Analyst will support a wide-ranging research agenda through data collection, modelling, analysis, expert liaison and deliver insights through contribution to written reports and presentations. This role will suit a data-savvy individual with a keen interest in digital advertising and technology who has 1-3 years experience.
Key tasks will include:
The successful candidate will have:
Personal Attributes:
Location:
We live in a new culture of work, and this role is suited to remote work. The successful applicant can either be based in our Brussels office, in London where our Chief Economist is located, or remote in any EU-27 country. It is the applicant’s responsibility to ensure a suitable remote office environment with fast and stable broadband if applying for a remote position.
Conditions:
Competitive salary and associated benefits.
Applications:
To apply, please send your CV & a covering letter by email to jobs@iabeurope.eu with a subject line: ‘Digital Advertising Analyst – Application’. While we may not be able to reach out to every applicant, we will contact candidates whose skills and experience are a strong match for the position.
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. The series of events discuss what’s currently being done and what needs to be done moving forward to ensure a sustainable future.
Last week our headline event, The Great Debate: Trust and Transparency in Digital Advertising, took place and you can now watch the sessions on demand! Keep reading to find out how.
If you missed the event entirely, you can watch the full recording here. If you fancy re watching your favourite sessions, you can find individual recordings and roundups below.
12:05 – Keynote: IAB Europe’s Pan-European Buyer’s Quality Survey Results
Tim Elkington, Chief Digital Officer, IAB UK, presented an overview of IAB Europe’s Pan-European Buyer’s Quality Survey Results.
12:20 – Panel Discussion with audience Q&A: IAB Europe’s Pan-European Buyer’s Quality Survey results
IAB Europe’s survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality. National IABs unpacked what this means for national quality standards within their markets and across Europe.
Moderator: Reyes Justribó, Director, IAB Spain
Speakers:
12:55 – Panel Discussion with audience Q&A: Tackling Disinformation in the Digital Advertising Industry
This panel took a look into what disinformation is, how it has grown, and what can be done by the industry to curb the spread. The focus was on ad placement, the Code of Practice on Disinformation and the simple things that can be done by the industry to help tackle it.
Moderator: David Goddard, VP Business Development, DoubleVerify
Speakers:
13:25 – Introductory presentation: Supply Chain Transparency & Sustainability
Speaker: Daniel Knapp, Chief Economist, IAB Europe
13:40 – Panel Discussion with audience Q&A: Supply Chain Transparency & Sustainability
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical and ensuring approaches are sustainable is key. This panel looked at the latest initiatives that help to maintain transparency and will dive into how we can ensure sustainability in the supply chain.
Moderator: Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Speakers:
14:15 – New Standards
Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura, on the latest/new standards to drive trust and transparency in our industry.
Unifying Industry Leaders from Across Europe
To Establish a Set of Practical Standards to Help the Digital Advertising Industry with its Decarbonisation Journey.
21st September 2022, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today announced the creation of its new Sustainability Standards Committee. The committee will bring the industry together to create new standards for the delivery of digital advertising. These standards will help and direct all industry participants to reduce the amount of energy consumed and carbon emissions produced through their use of digital media.
Today, it’s estimated that the Internet’s overall environmental impact is around 2%-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of CO2. As the industry and wider society become increasingly aware of the climate crisis, and the impact that the internet and digital ads have on the environment, it has now become more important than ever to take responsibility and action.
To tackle these numbers, the committee will produce a ‘Green Media standard’ which is composed of practical and measurable steps that participants can implement to decarbonise their digital media.
The new committee is open to all IAB Europe members, including corporate companies and National IABs from across Europe. It will be led by Andrew Hayward-Wright, Programmatic & Sustainability Advisor for IAB Europe.
IAB Europe’s Programmatic & Sustainability advisor, Andrew Hayward-Wright comments “Over the course of 2022 there has been a lot of activity and conversations around the Climate Crisis, the sustainability of digital advertising and its contribution to the global carbon footprint. The time to act is now, IAB Europe and its members are perfectly positioned to help create independent governance and standards around the delivery of digital advertising and its sustainability. In doing so we hope to help the digital advertising industry be accountable for its own emissions and one of the first industries as a whole to reach net zero.”
IAB Europe looks forward to leading this collaborative effort with the industry to create meaningful change and help guide the direction of the industry's sustainability for years to come.
For members wishing to join the committee please sign up here. Organisations wanting to be involved in the committee who are not yet members of IAB Europe, please contact communication@iabeurope.eu
21st September 2022, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today announced the election of Nicolas Rieul as the new Chair of the Board. Nicolas was elected by the IAB Europe Board of Directors at IAB Europe's quarterly board meeting on 20th September. He was already a director and a member of its executive committee as a representative of Alliance Digitale (IAB France-LMMA). Nicolas succeeds Wlodzimierz Schmidt, Managing Director of IAB Poland.
Speaking after the vote, Nicolas said “I am very honoured and grateful for the trust placed in me today by all the members of the IAB Europe Board of Directors. I would like to thank them warmly and also salute the commitment of my predecessor Wlodzimierz Schmidt who, with the support of the IAB Europe staff and Director General Townsend Feehan, has done a remarkable job. I am fully aware of the task ahead of us and would like to assure all members of my desire to represent our entire industry throughout Europe proudly.
Alliance Digitale (IAB France-LMMA) is happy to see its president take this position and believes this is a key moment in further strengthening the collaboration of Alliance Digitale (IAB France-LMMA) with its counterparts from IAB Europe and the national IABs on all major issues that our industry is going through which require a collective and homogeneous response.
Authored by Industry Leaders from Across Europe
Provides insights and guidance for buyers starting to explore eCommerce and retail media opportunities
7th September, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today released its ‘Guide to Ecommerce for Digital Advertising’ to provide an introduction to eCommerce and retail media advertising in Europe. The Guide, which is aimed at buyers that are starting to explore opportunities in this category, provides insights into how e-commerce works, the available ad formats, and considerations and best practices for the digital advertising ecosystem.
As people increasingly use online channels to shop for goods and services, the relative importance of eCommerce and retail media in the broader marketing mix is only going to grow and IAB Europe estimates that it could reach €24.8bn by 2026.
This introductory Guide highlights some of the ad formats, buying methods, measurement options and key considerations and best practices for buyers using eCommerce retail media advertising. As the category develops, IAB Europe will continue to support buyers and the whole ecosystem in their retail media journeys. Working across the industry, we will continue to provide advice, recommendations, and market intelligence as appropriate.
IAB Europe’s Chief Economist, Daniel Knapp comments “Since the pandemic, Europe has seen an explosion of retail media networks. Fuelled by changing consumer shopping habits, 1st party data and closed-loop attribution, ad spend is following quickly. Retail media ad spend in Europe was €7.9bn in 2021. Although that includes Amazon with an estimated 75% share, endemic retailers and commerce platforms are growing market share. As the looming recession puts a dent in ad spend growth, we expect retail media to outperform the market.”
Commenting on the value of ecommerce and retail media advertising for brands, David Sequeira, Managing Director EMEA, Skai said “We are at a time where advertising budgets require more accountability, consumers demand more personalized experiences and data deprecation makes open web advertising more challenging. Brands are rethinking their marketing strategies in favour of channels where consumers are open to advertising, not reliant on cookies and can easily be tied back to the bottom line. Retail media, with its rich first-party data, ticks all of the boxes.”
Commenting on the importance of good creative for Ecommerce advertising, Tom Ellis, Director of Ad Creative, Yahoo! Said ‘"Formats like shoppable ads have brought ecommerce opportunities right up to the top of the marketing funnel. They don't have to be complex and they are not complex to produce in order to deliver great results and conversions for clients. Having a clear call to action, price and product image is key, combined with partners that can place the ads in the right environments and context to inspire action in consumers in the moment."
It’s been a collaborative effort to produce this European-level industry guide for Ecommerce Advertising, with contributors including Criteo, PubMatic, Perpetua, Skai, Xandr and Yahoo!
The Guide to Ecommerce for Digital Advertising can be downloaded from IAB Europe’s website here.
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
As part of the Trust and Transparency event series, we are hosting a range of Industry Insider sessions with some of our members. We have already heard from Meta and OneTrust but there are more to come! Keep reading to find out more about the upcoming webinars with Verve Group, Adform, Liveramp, and Google.
We will be hearing from Meta, Adform, OneTrust, Verve Group, Novatiq and LiveRamp over the next few weeks, so keep reading to find out more about the live, free events!
Industry Insider with Meta: Supporting Parents, Guardians & Teens
13th September | 12:00 CET
In this session, Meta's policy experts shared an update on how Meta supports teens, parents and caregivers, as well as the efforts to protect the wellbeing and safety of youth on their platforms like Facebook and Instagram.
Industry Insider with OneTrust: Prioritising Data Transparency: A Critical Ingredient in Trust, Loyalty & ROI
14th September | 12:00 CET
Watch the recording of this session to discover how to build trust with consumers through data transparency and clear consent messaging and learn how to increase your marketable database through consented first-party data.
Industry Insider with Adform: Innovation from Adversity – Driving Performance and Incremental Reach in a Post Third-Party Cookie World
3rd October| 12:00 CET
Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Join us for a fireside chat with Phil Acton, Adform's General Manager, UK, and PwC UK, where, to encourage transparency and engender trust in Adform’s ID Solution, we invited PwC to take a look under the hood to verify our claims.
Industry Insider with Verve Group - Good Things Come in 3’s, Even for Transparency
28th September | 12:00 CET
Whether it be adhesive tape or ad-tech, transparency matters. What used to be implied as clear enough for anyone to see, the principles of transparency have become more scrutinized in our sector. In this presentation, Verve Group will address the obvious, and not-so-obvious, applications of transparency in the places where it is seen–and needed–most. What’s more, the Verve Group team will provide discussions through both international and North American lenses so there is an understanding of where transparency is–and where it is needed.
More event information to come!
Industry Insider with LiveRamp - Key considerations to building trust around Data Collaboration
29th September | 12:00 CET
Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used. In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talks through collaboration data 101, the steps those within the advertising ecosystem should take to build relationships based on transparency and trust to connect and allow for effective collaboration, and how brands are successfully executing these strategies right now.
Industry Insider with Google - Safer with Google
27th September | 12:00 CET
Google will first present the results of their latest consumer research with over 20,000 Europeans on the consequences of good and bad privacy experiences online, and then share the company’s approach to balance consumer privacy, users control over data and effective marketing.
Curious to know how retail media, paid search and paid social performed over the course of July? Chris Costello, Senior Director of Marketing Research at Skai, is here to fill you in! Keep reading this guest blog post to check out Skai's Monthly Paid Media snapshot that can help you plan your campaigns ahead.
The Amazon Prime Day sales event helped drive average daily spending for the Retail Media channel up in July for nearly half of retail media advertisers compared to June. Overall spending increased by 10% as a result.
Search and social advertisers were more likely to see a decrease in spending, with only about a quarter of advertisers seeing their budgets go up. In both of these channels, unit pricing was also generally down, which contributed to the spending declines.
How do you measure up? Check out these benchmarks to see if your programs are on par with your industry peers or if you’re ahead or behind the curve.
This is a continuation of our monthly paid media snapshot series. As with any benchmark, your mileage may vary, but we hope this provides a bit more context for you as a marketer as you navigate the ups and downs of your program’s performance.
Monthly Paid Media Spend Snapshot – July 2022
Methodology: For these benchmarks, only Skai™ accounts with spend above a minimum threshold for the previous three months are included. As of April 2022, spending benchmarks use average daily spend to control for longer and shorter months. Please note that the selection criteria used here are different from the Skai™ Quarterly Trends Report, which can sometimes lead to different results from the two analyses.
Paid Search Spending
Overall, average daily spending in paid search dropped 5% from June to July.
Paid Search CPCs
Overall, the average cost of a click in paid search advertising decreased 3% from June to July.
Social Advertising Spending
Overall, average daily spending in social advertising dropped 11% from June to July.
Social Advertising CPMs
Overall, the average cost of a thousand impressions in social advertising decreased 7% from June to July.
Retail Media Spending
Overall, average daily spending in retail media advertising increased 10% from June to July.
Retail Media CPCs
Overall, the average cost of a click in retail media advertising rose 4% from June to July.
Come back next month for the most up-to-date data!
‘It is widely documented that parts of the media industry have struggled to recruit a workforce that mirrors society. Thankfully, over the last few years, much has changed and we’re seeing an increase in diverse talent coming into the industry but there is still some way to go. In this week's guest blog post, Emma Newman, CRO EMEA at PubMatic talks about DE&I needs and the importance of building it into an organization’s core values.’
In the last few years, we’ve seen a positive and much-needed change in society around equality and representation. Movements have arisen around the rights of specific groups but if the media industry wants to make real progress around diversity and inclusion, we need to review every layer of the advertising process and ensure that inclusion is part of the conversation at all organizations involved in delivering advertising and at every level of those organizations.
Look Below the Surface
Diversity, equality, and inclusion (DE&I) is a multifaceted area and it is our collective responsibility to continually evaluate the level of diverse representation in every project we’re involved in and make changes when that is lacking. This is critical if we’re to bring credibility to the work that we do as it is impossible to truly understand the impact of under-representation or DE&I issues unless you have lived that experience.
We need to make it a habit to identify who is missing from the conversation and make it a priority to find those people and get them involved in our work.
Critically, this must not be treated as a tick-box exercise – there must be a genuine sense of belonging for everyone involved. No single individual will ever live the experiences of all others; however, this doesn’t mean that we can’t help build a sense of belonging for anyone from any background. When you have identified a need to bring new people together, but lack relevant lived experiences, identify thought leaders who have gone through similar experiences and engage with their content. Spark conversations, amplify the messages trusted thought leaders spread, and continue to do so until the people you’re trying to reach feel comfortable entering your space.
Measurement and Accountability
Good policy setting starts with gathering data and insights into the opinions, perspectives, and expectations across your organization, at all levels – especially what is needed to make your business equally accessible to everyone. As you develop DE&I policies and processes, make sure you build robust measurement strategies that enable you to compare and contrast progress across all departments, at all levels, as well as across all genders, ethnicities, sexual orientations and physical abilities that are appropriate to your business. Give this data the value it deserves, treat it in the same way you treat your revenue data – make it front and center of your business. This level of transparency and accountability generates authentic, sustainable, meaningful change.
True DE&I also requires looking beyond your own business and creating a circle of accountability that includes all your partners, suppliers, and other stakeholders. In the marketing world, everyone holds the key to driving this transformation beyond who we see in adverts. The goal of advertising is to connect with the widest range of potential customers – how can anyone do this if they are working in, or with, homogenous teams?
We should be fueling progress in diversity through RFPs that ensure all partners involved in conceptualizing, making, and delivering an advertising campaign come with the widest range of real-world experiences possible.
How Can We Break Down More Barriers?
The advertising industry has a distinct opportunity to influence culture and leading by example is how we nurture the next generation of industry leaders. If we want to continue to improve DE&I, we first need to acknowledge and evaluate every component part within our own organizations and partners and be prepared to be uncomfortable with what we find.
It’s important to measure not only the level of representation but also the perceptions of what that means to individuals and to find a way to make sure every individual feels they are able to use their voice safely without fear of negative repercussions. We need to work collectively to remove the sense of fear we all have of doing the wrong thing or embarrassing our team, our company, or our clients.
There is a genuine desire for change across the industry and that desire comes from a positive place. We need to extrapolate this and be kind to ourselves and each other and understand that we might use the wrong words or do the wrong thing but we’re trying to do something positive, we just don’t quite always know how best to do this. But it’s from failure that we learn that we can educate others, and be truly transformative.
IAB Europe’s annual Brand Safety Poll conducted at the end of last year found that:
Our Senior Manager of Marketing and Industry Programmes, Marie-Clare Puffett sat down with Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations at FreeWheel to dive into the results in a bit more detail.
Q. Privacy has increased as a concern, why do you think this is?
Privacy has always been a concern, but over the past few years, this has been exacerbated and consumers are now a lot more cautious about how their data is being used. The various data leakages or even fraud scandals that have recently taken place, as well as the mis-use of consumer data by some companies for advertising purposes have likely been a trigger to consumer concerns.
In fact, we recently published a report on consumers’ attitudes and perspectives when it comes to ad-supported streaming services. One of the key findings of this report is that, while consumers are fine or even receptive to ads related to their interests or hobbies, a vast majority (above 60% across Western Europe) indicated that they do not want to share their information to receive personalised advertising. Which means that all players in the data-driven advertising ecosystem should prioritise the use and data privacy within their strategies.
Q. The majority of respondents think that brand safety requires a bespoke approach according to the client. How can brand safety approaches be customised to different clients’ needs?
Well, there is no one-size-fits-all approach. Every brand needs to think about where and what their audience is doing and where they are. There will be some obvious content/site issues such as hate speech, pirated content and graphic sites, but some of the categories can sometimes be confusing. A site with content about rehabilitating horses after an injury could be flagged under Death & Injury and meanwhile it’s a heart-warming piece of content and the brand might be missing that user in an emotionally positive moment. In a one-size-fits-all solution, this would limit the Brand and be a missed opportunity. Agencies and the industry need to have honest conversations with Brands and not be overly risk-averse. Currently, we are of the view that only using the brand-safety technology is not enough and the solution is unlikely to simply be a list of thousands of keywords. Individual and honest conversations will help Brands find the right mix for brand safety.
Q. A range of tools are now used to address brand safety. How can these tools be used together?
From a technology standpoint, industry players should all be working with an IVT vendor as well as a contextual brand safety specialist. It is so important for tech providers to continuously work towards improving their methodology. Ideally the technology should also be combined with teams who can explore items that run high to identify false positives and find ways to work around to continuously ameliorate. In the same vein, it is also important to flag those true positives to potentially limit specific partners which can be a particular publisher, a long tail or lesser quality player. Ultimately, there is never a substitute for knowing your customer and/or content providers. You should feel confident that they would not allow a piece of content to run that could be damaging to advertisers. Any piece that could be flagged as controversial should be tagged for no ads. We all know the NSFW (Not Safe For Work), maybe we could establish a NSFA (Not Safe for Advertising), this would help limit poor brand association and reinforce brand safety and suitability.
Q. Brand suitability is now part of the majority of campaigns according to the survey results, what do you think has driven this?
Brands are spending millions to build their reputation and attract their desired audiences. In this digital world, with rampant fraud and bots, there are a lot of uncertainties as to where your brand could end up which could easily undermine a brand’s high-earned reputation.
So, there is a strong appetite from brands and their agencies to access the right platforms, with the right content, to ensure brand suitability. From an advertiser’s perspective context is becoming a prerequisite and technology will play an important role in ensuring advertisers can plan and book their campaign in a way that will guarantee their brands are being seen in the appropriate or suitable environment, i.e. in line with their values.
Q. The respondents of the survey were divided in terms of the stakeholder group most responsible for brand safety; how can we work together as an industry to tackle this?
This is an interconnected world and interoperability is essential. And this is true in many different areas, but particularly when it comes to data. And everyone, from DSP, DMP, CMP, SSP to agencies or publishers have a part to play; all stakeholders have a responsibility to ensure that data privacy and brand safety is at the core of everything they do. And buyers should have the right partners and mechanisms in place to buy the most premium inventory which will guarantee a safe haven for brands.
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director of Marketing Research, Chris Costello unpacks Prime Day, Amazon's annual deal event exclusively for Prime members. The 48-hour e-commerce event delivers non-stop deals on products from small businesses to big brands. But, how did Prime Day ad spend and sales compare between Europe and the US? Check out these hot-off-the-press numbers as Skai investigates performance on both sides of the pond.
Did you know that, in Europe, Amazon Prime Day is called Prime with Cheese? Probably not, because it’s not true, and now you want to watch Pulp Fiction again.
It does exist, though, and with the biggest-ever iteration of the two-day online shopping event having just concluded, it’s worth investigating the performance on both sides of the pond.
Earlier this week, Skai™ reported overall findings for Prime Day that highlighted a 4X increase in average daily spend and a 4.5X increase in daily ad-supported sales revenue. As it turns out, we’ve tracked enough latent conversions since first publishing those results that we can now say that sale revenue increased 4.7X over the average for the prior thirty days. Return on Ad Spend, in turn, actually increased 18% compared to the previous period, six percentage points higher than what was originally reported.
When we look at Amazon markets in Europe, the Middle East, and Africa (EMEA), we see that the impact of Prime Day is even greater in those markets than in North America. Average daily spend increased by over 6X (+528%), and sales revenue by almost 7X (+592%). While these markets are smaller than the combined size of the United States and Canada, and small things tend to grow faster, these numbers demonstrate both the global impact of retail media advertising and that of the Prime Day event itself.
Those increases in spend and revenue led to an overall increase in ROAS of 10% for the EMEA region, compared to a 17% increase for North America and, as stated earlier, 18% overall.
In terms of individual countries, similar results were seen in the United Kingdom, Germany, Spain, and Italy. France was the only country where the increases were not quite as pronounced, even if they were up by at least 3X.
As rumours of a second Prime Day this year continue to circulate, one thing we do know for sure is that the Amazon sales event has a footprint that is quickly spreading across the globe, helping propel sales (and advertising) to new heights every time.
IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live!
Released on 2nd July 2022, the report is the definitive guide to advertising expenditure in Europe covering 28 markets. It details the formats and channels that contributed to digital advertising’s annual growth of 30.5 per cent in 2021, culminating in a total market value of €92bn.
You can read the full report here.
If you’re looking for key facts, stats, and highlights, then check out these short videos, featuring our very own Chief Economist, Daniel Knapp:
Our committees are the backbone of our organisation. These groups bring together industry leaders and experts to connect and collaborate on initiatives to support the growth and development of digital marketing and advertising in Europe.
So far in 2022, IAB Europe’s committees have produced outstanding outputs. From an updated guide on the Post Third-Party Cookie Era and a new Guide to In-App Advertising to a Guide to CTV Targeting and Measurement, our committees have been very busy!
If you’re keen to get involved after the summer break, we’d love to have you join us! We have a range of committees that every IAB Europe member can join and be as much or as little a part of as they so desire. Below, we’ve put together a summary of our committees so you have all the information you need to sign up and get involved.
Why join a Committee?
Being a part of a committee will help you to expand your knowledge and network, and give you the chance to provide valuable education and guidance to the wider community. You can stay up to date on the latest regulatory affairs and public policy initiatives that promote self-regulation, best practices, and industry standards. You'll have the opportunity to become a speaker or moderator at large industry events, organised by our committees. And finally, being a part of a committee allows you to influence the work we are doing each year to drive forward the future of our industry.
What’s involved?
Each committee has a monthly conference call with a quarterly face-to-face meeting. The committee Chair and Vice-Chair lead each session and proactively involve members to get the very best from each meeting. The latest projects and outputs will be discussed so members can decide what they’d like to get involved with and work on. Most committees will focus on two to three key projects each quarter which could range from producing a white paper to conducting industry research and market insights. For any output you are involved with, you and your company will be cited in the report and have the opportunity to be involved in subsequent PR or events.
What Committees can I join?
For more details on the committees with details on the Chairs, work plan, and contact details, please click here.
