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Industry Insider with Adform - Innovation from Adversity – Driving Performance and Incremental Reach in a Post Third-Party Cookie World

3rd October | 12:00 CET | Register now 

This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.

In this Trust and Transparency Industry Insider, Adform is taking over!

Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Join us for a fireside chat with Phil Acton, Adform's General Manager, UK, and PwC UK , where, to encourage transparency and engender trust in Adform’s ID Solution, we invited PwC to take a look under the hood to verify our claims.


  • Cecilia Francolí Belinchón, Director, Global Marcom, Adform

  • Adam Edelshain, Director, PwC

Adam started PwC’s media measurement team together with Sam Tomlinson in 2008 and currently leads PwC's audience measurement and reporting team in London. He supports a variety of media owners and ad tech businesses with their multi-platform audience reporting, as well as verifying their audience data segments. He also reviews the processes and controls underpinning their technology platforms, focussing on areas such as efficiency, transparency and accuracy of reporting.  His clients have included the BBC, Channel 4, Financial Times, News UK, and Wall St Journal.

Adam is at the forefront of PwC’s continued drive to innovate around audience measurement and reporting, including exploring measures of impact and engagement.

Adam is a former journalist and publisher, and is currently the Chairman of the ABC/ICAEW circulation audits forum.

  • Phil Acton, UK Country Manager, Adform

Phil Acton is Country Manager, UK at Adform, where he is responsible for further expanding Adform’s innovative vision of Efficient Modern Marketing through their  integrated advertising platform Adform FLOW . Drawing on his expertise in strategy, sales, new business development and account management, Phil head’s up the UK team in line with Adform’s ‘forward together’ philosophy. Acton focuses on cultivating and developing new and existing client relationships, as well as building on partnerships with brands, media and creative agencies.

Acton’s 20+ years of experience in the industry include seven years at Adobe, as well as working for small start-up agencies and large global holding groups. In that time he has consulted with some of the worlds’ largest brands to help solve their business challenges, and has a wealth of experience in channels such Paid Advertising, Data Management, Identity and Supply Path Optimisation.

Register here, it is totally free!


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