Written by Kristanne Roberts, Product Management Director for Kantar Marketplace
I am extremely excited to announce that I am to be Chair of the 2022 IAB Europe Research Awards Jury, judging alongside high achieving industry experts from TikTok, PubMatic, Yahoo, Bloomberg Media and so many other leading companies.
The Research Awards competition is a fantastic opportunity to showcase the incredible European digital research projects underway and the contribution they have made to the development of the digital advertising industry.
In 2021 we awarded impressive projects such as MeMo²: Next Gen Crossmedia Analytics: Unraveling the True Value of Digital (Instore) Retail Advertising on Brand and Sales and Kantar’s Covid-19 Barometer. Not to mention, last year's Researcher of the Year Award went to Anita Caras, Insights Director, EMEA at Verizon Media.
You can find out more about the 2021 winning entries in this blog post.
The winners of the 2022 competition will be chosen to inspire and motivate the industry, highlight new ideas and future trends, and congratulate various teams on their hard work.
If you have a research project suitable for one of the many categories available to enter, such as Data Effectiveness or Consumer Attitudes and Behaviour, I encourage you to put your work forward. This is a great way to reward and motivate your hard-working teams! If you still need some convincing, here are even more reasons to enter:
I look forward to reviewing all of the great work and meeting the winners in Madrid in May at IAB Europe’s flagship event, Interact.
Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’.
The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force. It provides the latest insights into the many alternative solutions that are being developed to replace third-party cookies when they are depleted in 2023, including context, identity, the use of telco data, and the Google Topics initiative, and expands into new challenge areas including measurement and attribution.
So, what is included in the latest guide and what do you need to know about the post third-party cookie world today?
We caught up with some of the members of IAB Europe’s Programmatic Trading Committee who contributed to the guide to share their thoughts and expertise.
Q&A with:
Tanya Field, Co-Founder & CPO, Novatiq
Piper Heitzler, Head of Growth, EMEA, Amobee
Alex Berger, Senior Marketing Director, Buy-Side Products, Adform
Q1. Since the last updated version of the guide was released in February 2021, what changes have you seen, and what have been the biggest developments?
Piper - “Well, I’ll start with the obvious. On June 24th, 2021, the advertising and ad tech industries let out a sigh (of relief?) when Google announced a two-year delay in phasing out the third-party cookie phaseout. That shift in time frame has allowed the P3PC guide to evolve into a comprehensive mini textbook of the identity market, rather than being a short-term assessment of what marketers should do immediately. There’s been a ton of growth from existing and new players, which means marketers now have a buffet rather than a tasting menu to choose from; all of which are detailed in the guide.”
Alex - “When the guide was first written, there was a big open question pending over what the solution that replaced third-party cookies would be. That began to take shape in 2021, and now this year the industry has a series of functional and proven solutions which are well on their path to implementation. The focus and educational piece about how first-party IDs are perhaps the single biggest solution is a significant addition. There’s also great added clarity around key definitions surrounding things like different types of identity.”
Tanya - “Over the past year, the depreciation of cookies and Mobile Advertising IDs has gathered pace, and the first major impacts of this shift have been registered. One of the more significant news items in this respect include Google’s announcement that it will extend its Privacy Sandbox to its Android Advertising IDs. This is a significant blow to publishers, who are still reeling from Apple’s decision to make its Identifier for Advertisers opt-in. The latter’s move has already had significant consequences, causing a combined £315 million drop in market value for companies like Meta Platforms, Snap, Twitter, and Pinterest, which rely heavily on mobile advertising revenues. In this climate, IAB Europe’s Guide is more relevant than ever.”
Q2. What is your take on what the industry has developed over the last 12 months? Are we any closer to having solutions in place the end of 2023?
Piper - “In short, it’s been a year of extremes. On one end, the industry has developed even more proprietary platform experiences for investment teams – which is fragmenting the media buying experience to a nearly equal degree that consumers’ experience content across screens and platforms – but on the other, there’s been incredible collaboration between advertisers, data providers, DSPs, SSPs, and publishers to drive scale for cookieless ID solutions, which will ultimately allow the open internet to continue.
It’s safe to say that the media plans of tomorrow will require marketers to balance a world of walled gardens with independent ad tech stacks in order to drive combined performance and reach. And in general, having spent much time consulting agencies and brands over the past year(s), I am confident they are learning how to rebalance that pendulum swing more gracefully this time around.
Alex - “Absolutely. We’re now at a point where the leading tech providers have real, functional solutions live. There’s still a lot of functionality to be fleshed out, and key gaps to close/regulatory questions to navigate, etc. – but we’ve gone from the bleeding edge focusing on proof of concept, to a subset of industry leaders now being live with eg first-party ID solutions and fully operational while supporting scaled ad buys. At this point, there are also some fairly significant benefits for advertisers who choose to start embracing these solutions. Every advertiser should be asking their agency and adtech partners how to turn things on immediately, start testing, and come off the sidelines. There’s a temptation to sit and wait it out, but the time for that was 2021.”
Tanya - “As the depreciation of cookies gathers pace, the industry is responding with a range of options.
One of the biggest changes has been from Google, which has abandoned its Federated Learning of Cohorts (FLoC) proposal in favour of Topics for ad tracking, which determines’ web users interests from their short-term browsing history.
We have also seen new players enter the market with authenticated ID solutions, and probabilistic IDs that use AI to stitch together signals from the bid stream. However, neither offers a silver bullet to the industry’s dilemma. Authenticated IDs do not address users on the anonymous web and so will be unable to deliver audiences at scale, while probabilistic IDs will become increasingly inaccurate as signals disappear from the bid stream.
There are a range of options on the table. The full picture is still emerging, and we have yet to hear plans from major players like Apple. What is clear is that the industry still requires a solution that delivers scale. This could be either an alternative ID solution that covers both the authenticated and anonymous web, or a platform that enables interoperability between a range of IDs.”
Q3. ID solutions continue to come to the fore, how can stakeholders best identify and select partners?
Piper - This may seem like a very tactical answer, and keep in mind that I come from a technical Solutions Engineering background, but a humble matrix. The Post Third-Party Cookie Guide provides a breadth of description about ID solutions, much of which may be out of scope for someone’s current day-to-day job, but given the monumental shift that the deprecation of third-party cookies brings, it’s ever more critical to simplify what the past, present and future look like for a brand’s marketing strategy.
To create the matrix: collect any and all solutions (and KPIs!) that your brand uses today. Bucket those by how you capture user data versus reach users, then outline how that practice works today, and finally what effects may change the status quo. With that information you can align solutions from the Post Third-Party Cookie guide to those sections, rank each tactic based on its potential business impact, voilà, now you have a prioritised testing framework.
Alex - “I see a huge amount of confusion, and rightly so, between different types of ID types, ID solutions, and their market coverage. It’s quite clear that there won’t be one universal ID that takes it all. Instead, we’ll see a wide range of first-party IDs across technology providers, geographies, and solutions. This was one of the reasons that Adform opted for an approach that is fully ID agnostic, builds our own platform-based solution, and focuses on integrating with a wide range of IDs. Each ID solution provides different strengths and use cases. So, the conversation to take is much more about what are the benefits of the ID, how does it fit your geographic or media blend, and how does it scale alongside other IDs in your tech stack? It’ll also be very important to cut through the hype and look at who can provide actual data and real live solutions that work in the chaotic and often challenging fragmented adtech landscape.”
Tanya - “There are a broad range of factors that stakeholders will need to consider. First, to be effective the ID needs to be dynamic and able to operate in real-time to reach people at the right moment. Second, they need to be privacy-assured, ideally with patented technology and proven applications. Third, the ID should be interoperable with others and easy to integrate with intelligence sources and the adtech ecosystem. Security is also key. Stakeholders should check that the ID can enable safe data activation at scale. Above all, it is important that consumers feel comfortable giving consent for their information to be used in the ID. Here, finding an ID that is supported by trusted third-party organisations such as telecoms operators will be crucial. These organisations will be guardians of consent and they hold the key to achieving scale.”
Q4. Measurement and attribution are key challenges that have been highlighted in the latest edition of the guide. How do you think it can be possible to deliver effective attribution in a post third-party cookie world?
Piper - “In many organisations, the path of least resistance is to evolve with a degrading framework – for example, ad server and website analytics reports that have weakened to only cookie-supported browsers – rather than overhaul a brand’s entire measurement practice. However, as the proverb goes, “the best time to plant a tree was 20 years ago; the second best time is now”, well, now is the best time to re-evaluate what, why and how you measure each KPI. It is absolutely possible to develop effective measurement practices – which lead to reasoned attribution frameworks – and in the Post Third-Party Cookie Guide, marketers can evaluate the various experimental designs, panel-based strategies, publisher partnerships, and advanced analytics they can use to do so.”
Alex - “Attribution moving forward requires a bit of a mentality shift. It will take a while to be as effective as it was under third-party cookies. However, attribution and measurement aren’t in nearly as bad a shape as was initially feared and as a lot of stand-alone point solutions want folks to believe. What is required are more robust technology solutions that have strong connections. What I think we’re seeing is a lot of sub-par quality measurement and attribution in the old setup getting cleaned up/wiped out. That’s being replaced by measurement and attribution that’s a bit more technologically complex, but which delivers higher quality IDs with superior longevity. It’s also opening new opportunities. I know for our part at Adform, we are focused on making it a simple process, and we’ve really been able to bring back measurement and attribution to things like Safari and Firefox due to first-party IDs and the unique nature of our technology. So, it’s definitely a challenging period, but also exciting.”
Tanya - “In my view, it is only possible to deliver measurement and attribution at scale with a dynamic ID that can be carried through the programmatic ecosystem and into execution, while also being used as a point of reference that ties back to an obfuscated, semi-persistent ID that is held elsewhere. This approach enables brands and publishers to map back to a single user without knowing who that user is. This approach is not theoretical - it is already deployed in several markets today.”
Q5. What are your predictions for the future and how do you see solutions developing over the next 12 months?
Piper - "On a macro scale, the ad tech industry is at an inflection point of many intersecting trends, all of which are underpinned by the concept of “privacy-compliant data access at scale” and rely on either pseudonymous or PII data points. So my predictions are: retail media networks will explode in Europe, streaming services will continue to multiply in number through ad-supported models, and large companies will go on an acquisition spree to gain access to first-party data. In addition, identity-based solutions will be expected to perform cross-domain reconciliation in order to drive value for marketers and cookieless IDs that don’t support data onboarding will be deprioritised by those that do.”
Alex - We'll continue to see a filtering effect. Right now, almost everyone is understandably quite confused by a wild-west in ID solutions, potential fixes, technologies that are still barely proof of concept but “launched”, technologies that are live and rapidly evolving, and folks trying to figure out how to run a third-party cookie dependent business once they’re gone. I think we’ll see major sources of uncertainty such as the regulatory consent component resolve with solutions and more clear-cut guidance being established. I also think we’ll see more consistency in terminology and deeper understanding of which technologies use IDs, which IDs have legs, as well as how they end up getting bundled and used effectively. We’ll also continue to see scale and adoption accelerate. At Adform, we’re already seeing about 80% of top 1,000 publishers in most European markets send first-party IDs. This means the capability is there, and the volumes are ramping up. That’s great news for Advertisers as they look to buy and use platforms and technology that helps them achieve those goals without getting locked into a single ID solution, the walled gardens – which I expect will continue to fracture - or stand alone third-party engineered solutions.
Tanya - “I have three predictions for the year ahead. First, all IDs will become interoperable to deliver an all-encompassing solution for the digital advertising ecosystem. Second, there will be new entrants into the ecosystem from vertical markets as companies with large sources of first-party intelligence provide the underpinnings of new types of ID. Finally, consumer needs will be at the heart of new IDs and there will be a clear focus on direct consent and consent management. This is because nothing works without consumers and consumer confidence. Securing trust must be the starting point for the post-cookie world.”
Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC
I am delighted to be the Chair of the 2022 MIXX Awards Europe jury, and even more delighted to be judging alongside industry experts from Coca-Cola, Meta, Mindshare, Vodafone and many more leading companies.
The MIXX Awards competition is a fantastic opportunity for brands to gain recognition for their hard work and for the Digital Advertising industry as a whole to showcase all of the incredible creativity and innovation it has to offer.
In 2021 we awarded innovative campaigns such as The Fortnite Undercover Avatar by Havas Sports & Entertainment, Dogvertising by Mediacom and Beautiful When Clean by Mindshare. You can find out more about the 2021 winning entries in this blog post.
The winners of the 2022 competition will be chosen to showcase what a successful digital marketing campaign looks like and to inspire the industry by highlighting new ideas and future trends.
I encourage all advertising practitioners to enter this widely recognised competition with their latest advertising campaigns to reward and motivate their teams! If you still need some convincing, here are some more reasons to enter:
I look forward to reviewing all of the great work and meeting the winners in Madrid in May at IAB Europe’s flagship event, Interact.
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions
Today, IAB Europe and PubMatic released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV).
Over 140 online video buyers from agencies and advertisers across 31 European markets took part in the survey-based research generating key insights such as:
“Media buyers are excited about the potential of CTV advertising as it offers a cost effective way to reach audiences that are viewing far less traditional TV. This is appealing to big brands, while also opening an opportunity for smaller brands to invest in TV advertising without the big price tag attached to linear TV,” said Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic.
The study also found that when media buyers find the same programmatic video inventory available via multiple sell-side platforms (SSPs) - which is often the case - from almost half say performance KPIs are the most important factor in deciding which SSP to work with. This is followed by cost (26%) and data activation (16%)
“This focus on KPIs as a deciding factor in SSP selection highlights the importance of maximising audience addressability – a known driver of better performance. Combining brand- and publisher-owned first-party data and independent ID solutions helps better predict consumer behaviour and thus maximises the size and accuracy of addressable audiences across the open web,” said Bhatt. “Today, A/B testing different addressability strategies is one of the best ways to establish which partners can deliver the best performance. Early tests show that a portfolio approach delivers the best performance.” said Bhatt.
The deprecation of third-party cookies has changed buyers’ approach to online video advertising in browser environments, however, despite previous reliance on third-party cookies, programmatic remains strong with two-thirds of respondents allocating the majority of budget to programmatic channels.
Key to driving more revenue into digital video will be solving a lack of cross-screen measurement cited by 46% as the biggest barrier and 57% actively seeking more measurable formats. Despite measurement being a significant challenge, almost one-quarter (23%) of digital media buyers are planning digital campaigns as cross-screen including TV in that definition.
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe commented on the research: "IAB Europe and PubMatic's The State of Online Video Advertising study provides a view into the direction of travel in Europe for this growing advertising market. The findings will help advertisers, publishers and the broader digital advertising industry plan ahead and make the most of the opportunities on offer. This report shows that advertisers view online video as a strong channel for brand building. However, there are also clear concerns around cross-device targeting that will need to be addressed for the value of online video advertising to be realised in full. Given the aptitude for innovation in the digital advertising sector I have every confidence these concerns will be overcome and online video will continue as an important channel for brand building."
Since the European Commission’s proposal for the Digital Services Act was first published in December 2020, the legislation has progressed at pace. The trilogue negotiations commenced swiftly after adoption of the Parliament’s mandate in January and as the DSA reaches its final phase – with the co-legislators turning their attention to online advertising-related aspects – IAB Europe believes that policymakers must remain alive to the value of data-driven marketing, the risks of some remaining provisions of the DSA, and finally, the importance of a thriving digital media ecosystem and economy at large for Europe’s future.
The European Parliament proposed to introduce new obligations and further restrictions on digital advertising. Expansive and undue formulations under Art. 13a and Art. 24 raise fundamental questions about the implementation and functioning of the data-driven ads ecosystem as it functions today.
Unintended consequences and real-life implications of the DSA proposals
The proposed ban on so-called ‘dark patterns’ has been making headlines – as clearly no one wants the user to be misled in any way – but sweeping proposals under Art. 13a risk duplication and overlap with the existing privacy & data protection legal framework as well as relevant consumer law, the latter being evident from the recently published Commission’s guidance on the application of the Unfair Commercial Practices Directive.
Art. 13a 1(e) would likely take away the right of a publisher to independently hold a dialogue with the user about access to their very own ad-supported content or services – a growing concern given the ability to set signals such as ‘Do Not Track’ at browser or operating system level. Far from being a technologically neutral provision, this will pose an increasing problem for publishers looking to carry ads, as well as the businesses who rely on the reach of digital advertising to attract new customers. In 2021, Apple’s ‘Ask App Not To Track’ feature was estimated to have cost the biggest internet companies almost $10 billion – a significant sum that smaller players simply could not absorb.
Art. 13d 1(b) would in effect introduce a blanket approach to establishing validity of ‘consent’, imposing a prohibition of repeatedly requesting a recipient of the service to consent to any - not just ad-related - data processing when they have already refused. These matters - including the storage duration of user consent or refusal - are already being addressed by Data Protection Authorities (DPAs) guidance on the basis of their analysis of the GDPR provisions. It is important for any such interpretation of the GDPR requirements to be made on a case-by-case basis, including taking into account the context of different business models. Adding new, overlapping and possibly contradictory language on the matter of obtaining ‘consent’ would obfuscate the GDPR, and render DPAs efforts to-date irrelevant. For similar reasons, the added value of Art. 24 1a should be questioned.
Finally, though provisions that stand for an online environment that protects children and vulnerable people are important, they present cause for concern about how they might work in practice. The ban on targeted advertising to minors proposed under Art. 24 1b should take into account the business context and technical possibilities, avoiding a full ban on targeted advertising when the means of reliably discerning an internet user’s age - fully in line with the data protection regulation - cannot be found.
Preventing websites from asking vast swathes of users for their consent to advertise would remove a vital element of websites’ autonomy and concentrate it in the hands of a small number of gatekeepers – something European legislators are explicitly seeking to prevent and which has not been subject to any impact assessments.
Sustainability of the digital media ecosystem at stake
In this situation, many publishers could find themselves struggling, deprived of yet another crucial source of revenue. Facing years of declining print circulations, small publishers across Europe have turned to digital advertising to sustain themselves, often with great success. The Reuters Institute for the Study of Journalism reported that digital advertising revenues grew at their fastest rate ever in 2021, at over 30 per cent year on year, accounting for almost two-thirds of advertising spend.
Making digital advertising unviable would ultimately result in declining media pluralism across Europe. Even as policymakers strive to improve it. The Parliament’s Culture and Education Committee reflected on the fact that a shift to a subscription economy without advertising could lead to a decline in the availability of free quality information, stressing underlying liquidity issues of media organisations on another occasion. Diminished access to free, reliable content provides space for disinformation to take root, something that has plagued governments trying to combat uncertainty of the current times . Far from solving a problem, restricting digital advertising in this way could make the problem worse.
Digital advertising is no longer simply a nice to have. It is a crucial element of the modern media ecosystem, supporting pluralism and the proliferation of free, high-quality information. Severe restrictions on digital advertising could have equally severe, negative consequences.
Authored by Industry Leaders From Across the Digital Advertising Ecosystem
The Latest Version of the Guide Provides the Most Recent Updates to Support the Digital Advertising Industry in the Transition Period and Beyond
10th March 2022, Brussels: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’, to enable brands, agencies, publishers, and tech intermediaries prepare for the impending post-third-party cookie era.
The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force. It succeeds the second edition of the guide, which was released in February 2022. It provides the latest insights into the many alternative solutions that are being developed to replace third-party cookies when they are depleted in 2023, including context, identity, the use of telco data, and the Google Topics initiative, and expands into new challenge areas including measurement and attribution.
It is clear that innovation around alternatives to third-party cookies continues, and the industry will have multiple solutions available. As such, the Guide continues to help and encourage the industry to keep testing, learning, collaborating and developing across 2022, right through to the newly extended deadline for cookie deprecation in late 2023.
Commenting on this latest work, Lauren Wakefield, Marketing & Industry Programmes Director, IAB Europe said “Although the deadline has been extended to 2023, the digital advertising ecosystem must continue to collaborate, innovate and deliver on the solutions that are outlined in the latest update of the Guide. As the European-level association for digital advertising and marketing, we must continue to help our members embrace these changes, educate the market on what is available and offer support to ensure we create a thriving future for programmatic advertising.”
Explaining the reasons for supporting this initiative, contributors highlighted the integral role of the guide in keeping brands, agencies, and publishers updated on the technological advancements and evolving opportunities available with identity. A new contributor this year is Amobee. Their Head of Growth, EMEA, Piper Heitzler, commented “What's happening in the world at large and more closely within the ad tech industry is a renewed appreciation for the power of collaboration. IAB Europe’s Post Third-Party Cookie Guide is an excellent example of what can be produced when experts from diverse principles, like our own Solutions Engineering lead in EMEA, Zara McDonald, work together to aggregate collective insights that are refined and reviewed by each other's experience and perspectives. A must read for brands and agencies looking to stay up-to-date on technological changes and opportunities in the Identity space."
Rémi Lemonnier Co-founder & President of Scibids, who is also a new contributor this year, continued, "Given the importance of the topic for the industry, we were more than happy to contribute to the update of IAB Europe's Post Third-Party Cookie Guide and share the expertise we have gathered in the past years, building a private by design AI. As marketers navigate this new era of privacy, we are convinced that providing knowledge and clarity will help the industry move forward!"
This was echoed by Tanya Field, Co-Founder and CPO at Novatiq who said, “The updated IAB Europe Guide could not come at a more important time. With protocol updates from the major platforms, lawsuits from privacy campaigners, and continuous industry innovation, the market is at risk of fragmenting, as interoperability challenges hinder growth. It is clear that advertisers and publishers need clarity on the best way forward. This is what the Guide provides and why Novatiq was delighted to contribute towards its creation.”
The extensive Guide provides a comprehensive and complete deep-dive into the following key themes:
Commenting on the depth of knowledge contained within the Guide and the importance of this continued conversation, Chair of the IAB Europe Programmatic Trading Committee and Integral Ad Science’s Head of Programmatic and Publisher Development, Nick Welch, said “Ensuring consumer privacy in digital advertising is essential and the demise of third-party cookies is one such industry initiative that aims to achieve this. Advertisers today must be armed with the right resources to deliver efficient and effective campaigns that meet the needs of consumers and must have the tools available to thrive in a post-cookie world. This Guide has been produced by IAB Europe’s Programmatic Trading Committee in a collaborative effort to include expertise from across the value chain to support brands, agencies and publishers in this new era. It aims to show the latest updates and solutions available, it demonstrates how far we have come and the opportunities we have to continue to move forward together.”
IAB Europe will be continuing the conversation and education around the post third-party cookie era throughout 2022 in a series of workshops, blogs and podcast conversations.
The IAB Europe ‘Guide to the Post-Third-Party Cookie Era’ is available here.
4 March, Brussels, Belgium: IAB Europe confirms it will file an appeal today against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF).
IAB Europe disputes the controversial and novel allegation that it acts as a controller for the recording of TC Strings (the digital signals created to capture data subjects’ choices on how their personal data can be processed), and as a joint controller for the dissemination of TC Strings and other data processing done by TCF participants under the OpenRTB protocol.
The appeal, filed before the Market Court in Belgium (part of the Brussels Court of Appeal), includes a request for suspension of the execution of the decision, which would pause all orders of the APD until a decision on the merits is rendered by the Market Court.
“Immediate enforcement of the decision would deny an appeal of its relevance and effectiveness, and would have irreversible and serious consequences for our organisation”, said Townsend Feehan, IAB Europe CEO.
“Eliminating the grounds on which the APD considers IAB Europe to be a data controller would reduce the TCF to a mere open-source standard without enforceable policies. Paradoxically, this would render ineffective the consumer protection objective that underlies the APD’s jurisdiction, and the apparent reason for which proceedings against IAB Europe exist. We do not believe this is the aim of the law, nor that self-regulatory standards should be weakened because of a misguided interpretation of the law. This is why we are challenging the decision.”
IAB Europe will communicate on the outcome of the request for suspension in the next few weeks.
For further information, please read and download the IAB Europe FAQ Document here.
3 March 2022, Brussels, Belgium – IAB Europe today announced a suspension of all cooperation with IAB Russia and IAB Belarus, following the Russian invasion of Ukraine earlier this week and the announcement that Belarus is acting in support of the government of Vladimir Putin.
“We regret taking this step against partner organisations, but the brutality of Russia's unprovoked attack against a sovereign European country gives us no choice but to use every lever at our disposal to increase its isolation,” said IAB Europe CEO Townsend Feehan. “IAB Europe stands with our innocent Ukrainian colleagues in Kiev and elsewhere, who are continuing to work under shocking circumstances.”
About IAB Europe
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and industry programmes that enable business to thrive in the European market.
We have had a brilliant start to the year with several insightful, thought-provoking events taking place, but the best is yet to come! Kicking off this month, we will continue key conversations through a series of unmissable virtual events and webinars that will focus on the latest policy updates, insights into online video advertising and CTV, and everything you need to know about programmatic advertising today.
All of our events are live and free to attend, so keep reading to find out what’s coming up, and be sure to secure your space today.
IAB Europe Industry Insider with PubMatic – State of Online Video Advertising in Europe
Join our first Industry Insider webinar of the year on Tuesday 15th March at 12:00 CET as we partner with PubMatic to share insights from their new research report, The State of Online Video Advertising in Europe, and shed some light on the formats and factors affecting buying decisions in the online video programmatic space today. You will also hear from a panel of industry experts as they share how agencies and publishers navigate the video ecosystem, as well as key predictions for the year ahead. Secure your free space below.
Our Virtual CTV Day is Back! Get All the Latest Updates on this Exciting Channel
Your favourite Connected TV (CTV) event is back on 27th April at 12:00 CET! Dive into a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is CTV. Covering a range of topics from the CTV advertising landscape today through to measurement and targeting and the latest industry standards, this event is not to be missed.
Keep your eyes peeled for our impressive list of speakers, coming soon.
Virtual Programmatic Day- Save the Date!
We also want to remind you that our Virtual Prgrommatic Day will be back on 12th May at 12:00 CET. We will be covering everything you need to know about the programmatic advertising world today, from identity and privacy to diversity and inclusion; no stone will be left unturned.
The final agenda and speakers will be confirmed very soon.
We look forward to seeing you at one or more of our events in the coming weeks!
The Early Bird Deadline for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards is fast approaching! Enter before Friday 11th March, to take advantage of the discounted entry fee!
Be a part of the competitions that receive hundreds of entries every year showcasing the very best campaigns and research efforts from across Europe!
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe, while the IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.
There are more than 20 categories to choose from across the two awards, from Campaign Effectiveness to Connected TV in the MIXX Awards and Cross-Media Measurement to Consumer Behaviour in the Research Awards.
Find out more and view the full list of categories, judging criteria, and entry fees here.
The winners of IAB Europe’s MIXX Awards Europe and Research Awards 2022 will be celebrated at IAB Europe’s flagship event, Interact on 25th-26th May, the must-attend event for the digital advertising and marketing industry.
Entry Checklist
We have created a handy checklist to help you make sure your entry is on track.
✔ Download the entry notes
Our entry notes contain all the rules and entry info you need for entering the awards, including the judging criteria. The MIXX Awards Europe entry notes can be found here and the IAB Europe Research Awards entry notes here.
✔ Plan your time
Make sure you have enough time to draft your submissions and get them reviewed before you submit them. Please note the final deadline is Friday 15th April. Please get in touch if you think you might have any delays.
✔ Consider all of the categories
Consider entering your work into multiple categories to get maximum visibility for your project or campaign. There is a discounted rate for entering additional categories!
✔ Review the 2021 winning entries
Why not have a look at some of our winners from last year to inspire your entry?
✔ Ask the organisers
Get in touch with us via email if you have any questions - awards@iabeurope.eu
