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Virtual CTV Event H1 2022

The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).

From the current CTV landscape in Europe to the latest on measurement and targeting, the event will ensure you are up to speed on all things CTV in 2022! Join us live on 27th April at 12 pm CET – secure your free place here!

Event Agenda (subject to change)

12:00 – 12:05 – Welcome

12:05 – 12:25 – Keynote presentation: The CTV landscape

IAB Europe’s Senior Digital Advertising Analyst, Tom Suttle, will present an overview of the latest stats and facts from the CTV ecosystem.

12:25 – 13:10 – Panel Discussion with Audience Q&A: CTV in 2022

We are starting to see the easing of COVID restrictions across the globe, what will this mean for the CTV landscape in 2022? The panel will reflect on how the pandemic has shaped the CTV market over the past 2 years.

This panel will be moderated by Gregor Fellner, Director of Business Development at Rakuten Advertising. Gregor will be joined by the following speakers:

  • Clare Ritchie, Global Head of Programmatic at MediaCom
  • Sarah Lewis, Global Director, CTV at ShowHeroes Group
  • Paul Gubbins, VP CTV Strategy at Publica
  • Jason Demarco, Vice President, OTT, Index Exchange

13:10 – 13:50 – Panel Discussion with Audience Q&A: CTV Targeting and Measurement

Following on from the release of IAB Europe’s Guide to CTV Targeting and Measurement, the panel will discuss the latest challenges for our industry when it comes to CTV and cross-screen measurement. They will discuss what hurdles currently exist and what needs to be done to overcome them. 

This panel will be moderated by Jessica Trainor, Vice President Ad Platform Partnerships at Comscore. Jessica will be joined by the following speakers:

  • Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic
  • Lizzie Wiltshire, Head of Client Solutions at Samsung Ads Europe
  • Anja Hofmeister, Product Lead at Adform
  • Kristanne Roberts, Product Director at Kantar

13:50 – 14:20 – Keynote Presentation: Latest CTV Advertising Standards with IAB Tech Lab

In this session, Shailley Singh, SVP Product Management & Global Programs at IAB Tech Lab will cover recent and upcoming standards releases and revisions to support the growth of Connected TV and cross-media video. It will be an opportunity to learn how new feature- both recently released and planned for IAB Tech Lab standards, software and Transparency Center make buying, selling, delivering and measuring Connected TV safe, transparent and TV like experience for advertisers and consumers. Audience can look forward to understanding what is new for CTV in Open RTB, Transparency Center, Video Ad formats, Open Measurement and more.

Register here to secure your free space!

Find out more about our speakers…


Tom Suttle, Senior Digital Advertising Analyst at IAB Europe

As Senior Digital Advertising Analyst for IAB Europe, Tom specialises in market intelligence, contributing to research and analysis on the digital advertising industry. Tom supports the research agenda through data collection, modelling and delivering insights on the impacts on the wider industry. Previously, Tom was senior manager of revenue operations at the Guardian, responsible for the commercial analysis and strategy of their advertising business. In between that role and IAB Europe, Tom also worked in strategy and insights for the agency team for Google, responsible for analysis of performance with key agency partners.

Gregor Fellner, Director of Business Development at Rakuten Advertising

As Director, Business Development for Rakuten Advertising since April 2020, Gregor is responsible for the strategic development and sales of the business’ media inventory in the German-speaking area, particularly video and CTV advertising.

An expert in the transformation of TV advertising caused by new streaming offers and programmatic opportunities, Gregor has been deeply involved in the industry since 2008. Prior to Rakuten Advertising, Gregor was responsible for creating programmatic marketplaces for digital video and audio offerings at Viacom and Freewheel (a Comcast company).

In his position as Business Development Director at The Trade Desk, he introduced audio as an additional channel for buyers, which he had previously implemented SSP-side at one of the largest audio marketers in DACH: RMSi Radio Marketing Service. During his tenure at Millennial Media, he generated success in Programmatic Mobile, and established Contextual Video (InText Video) as a standard advertising form in the DACH market in his 6.5 years at Vibrant Media. Gregor has also held several management positions at Lycos Europe and Map24, Nokia, conVISUAL AG and Alcatel-Lucent, where he gained his very early first experience with advertising on mobile.


Clare Ritchie, Global Head of Programmatic at MediaCom

Clare Ritchie is the Global Head Of Programmatic at Mediacom. A programmatic & digital leader, Clare is focused on helping brands leverage data & technology for growth and transformation. Dedicated to strengthening programmatic principles to be considered, responsible, transparent and industry-leading.
 
Clare’s media career began in publishing & data and since focussing on programmatic, she has held roles across Dentsu (including Amplifi and M1) and Xaxis, responsible for programmatic strategy, definition and articulating the roles of Platforms, Audience (Data) and Technology.
 
Clare has a passion for coaching, mentoring, and developing the careers of biddable teams.

Sarah Lewis, Global Director, CTV at ShowHeroes Group

Sarah Lewis joined the ShowHeroes Group as the new Global Director CTV in August 2021, where she is managing all processes relating to Connected TV across all markets. After several key positions at BBC Worldwide, AOL and Fairfax Digital, she previously held senior positions at SpotX, the globally operating SSP that is known for its pioneering work in CTV and was recently acquired by Magnite. As Senior Director and Head of Agency EMEA, she was an integral part of SpotX’s CTV marketing and sales leadership team in Europe. Sarah Lewis maintains an excellent network across all relevant European media hubs and markets, as well as a deep-rooted understanding of the CTV space from both the demand and the supply side.


Paul Gubbins, VP CTV Strategy at Publica

Paul has over 17 years of sales experience and has spent the last 10+ years in programmatic leadership roles with companies such as Unruly, PubMatic, Verizon Media and Millennial Media. More recently, Paul was responsible for launching the UK office for CTV Ad Server Publica before their acquisition by Integral Ad Science (IAS) in 2021 and is now VP, CTV Strategy for Publica.


Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic

Hitesh Bhatt is the Senior Director, CTV/OTT, EMEA at PubMatic. In this role, he leads the development of new partnerships with broadcasters and OTT/CTV content owners. 

He joined PubMatic from Spotify UK, where he was Director of Sales. Before that he was  Regional Vice-President, EMEA at Samba TV, helping to launch and establish them as a key provider of Smart TV data for targeting and media planning across Europe. 
Hitesh has worked at a wide range of publishers and technology companies, from start-ups to major corporations such as Sky, ITV, Viacom, Microsoft, Yahoo!, and Sizmek. He started his media career as a media planner at advertising agencies, Lowe and Zenith Media. 
He lives in London and is the proud, but exhausted, father of 9-year-old twins!


Jessica Trainor, Vice President Ad Platform Partnerships at Comscore

As Vice President, Ad Platform Partnerships at Comscore, Jessica Trainor is responsible for growing the company’s Activation business. Overseeing platform partnerships, Jessica works with account management and sales teams at top ad tech firms to increase industry adoption of Comscore’s third-party targeting segments and other Activation solutions. With 15 years of industry experience, Jessica is an expert in programmatic solutions, advertising effectiveness, and cross-platform analytics. Jessica is a graduate of the University of Virginia and previously served as a project manager at PSB.


Anja Hofmeister, Product Lead at Adform

Anja Hofmeister joined Adform as Product Lead in August 2021. She is responsible for growing Adform’s activation business as well as leading its DMP into the first-party world. In addition, she drives different initiatives to educate Adforms clients about its products from DCO, DOOH, CTV and identity capabilities. Anja joins Adform from Semasio, where she was responsible for the entire product life cycle of the custom audience and contextual targeting offering. With over 10 years of product experience and in MarTech and AdTech companies she has an in-depth understanding of the industry from both the demand and the supply side.

Kristanne Roberts, Product Director at Kantar

Kristanne is a Product Management Director for Kantar Marketplace. She has over 10 years experience in marketing, PR and research, managing global clients and measurement practices. In the last 9 years with Kantar Kristanne has held various roles from project management to sales, and is currently responsible for the development of media and creative solutions on Kantar’s automated research platform Kantar Marketplace.


Lizzie Wiltshire


Jason Demarco

As Vice President of OTT at Index Exchange, Jason DeMarco focuses on driving revenue and growth for clients, optimizing media spend, and delivering an enhanced ad experience for consumers. An expert on media advertising and strategy, content monetization, and advanced advertising technologies, Jason is an established thought leader in the programmatic industry. 
Prior to joining Index, Jason oversaw programmatic and audience solutions for A+E Networks, where he established a programmatic monetization strategy for emerging markets on new media platforms like CTV and AVOD.
Jason holds a Bachelor’s Degree in Business Administration from William Paterson University.

Shailley Singh

Shailley is Senior Vice President, Product Management and Global Programs at the IAB Tech Lab. He leads the product management and adoption of industry standards, industry working group management and product development for brand safety, ad fraud, programmatic, user experience and measurement initiatives. He has led several initiatives at IAB Tech Lab namely Open Measurement SDK, New Ad Portfolio for LEAN, MRAID and Dynamic Ad Standards. In addition he also leads the DLT, Cryptography and Emerging Technologies working group.
Shailley has been focused on digital advertising most recently working at Yahoo managing mobile advertising products. He joined Yahoo from Say Media where he managed advertising operations and trafficking platforms. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

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