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IAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance

Lauren Wakefield
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18/09/2025
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
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09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Lauren Wakefield
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23/07/2025
23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]
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Entries Now Open for the 2025 MIXX Awards Europe

Lauren Wakefield
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18/07/2025
Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]
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IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Lauren Wakefield
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15/07/2025
Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]
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Retail Media Impact Summit Speaker Q&A: Advancing Incrementality Measurement with Liveramp

Lauren Wakefield
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18/09/2025
At our upcoming Retail Media Impact Summit, leading retailers, brands, and tech providers will gather on 24th September in Amsterdam […]
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Master Retail Media this October with IAB Europe Training!

Lauren Wakefield
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16/09/2025
This autumn, we're offering a unique opportunity to dive deeper into the world of Retail Media with two expert-led training […]
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[Deadline Extended] Help Shape the Future of Addressability & Measurement in Europe - Last Chance to Take Our Survey

Lauren Wakefield
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12/09/2025
Calling all addressability and measurement experts from across the digital advertising ecosystem. This is your last chance to share your […]
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MIXX Awards Europe 2025 - Meet Our Event Director, Andrei Dragu

Lauren Wakefield
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12/09/2025
For more than a decade, the MIXX Awards Europe have recognised and celebrated the campaigns shaping the future of digital […]
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Our Retail Media Impact Summit Is Sold Out - But the Chance to Shape What’s Next is Still Yours!

Lauren Wakefield
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11/09/2025
Our Retail Media Impact Summit is now officially sold out! The response has been extraordinary - proof of just how […]
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The Evolving Relationship between CTV and Retail Media - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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10/09/2025
As consumer behaviour shifts and media consumption fragments, the lines between Connected TV (CTV) and Retail Media are rapidly blurring. […]
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