Interactive Advertising Bureau

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Participate in Our 10th Annual Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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18/06/2024
The 10th annual edition of our Attitudes to Programmatic Advertising survey is now open! Take part in the survey here.  […]

That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

Lauren Wakefield
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18/06/2024
On 6th June, we hosted our latest Virtual Programmatic Day, which saw over 400 attendees join us for in-depth discussions […]

Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/06/2024
Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]

5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]

5 Industry Insights on the 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
The 2023 AdEx Benchmark Report from IAB Europe offers a comprehensive look into the digital advertising ecosystem, showcasing impressive growth […]

Take Part! Industry Adoption of the DSA Transparency OpenRTB Extension

Amy Mazzola
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06/06/2024
Three months after the entry into force of the Digital Services Acts, IAB Europe and IAB Tech Lab would like […]

Creativity & Connections - Meet the IAB Europe Team in Cannes

Lauren Wakefield
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05/06/2024
The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South […]

That’s a Wrap! Check Out the Event Highlights & Images From Interact 2024 in Milan

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]

Interact 2024 - Day One Highlights

Amy Mazzola
|
31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]
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