Interactive Advertising Bureau

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December 16, 2024
E-commerce Germany Awards 2025 Open For Entries

The E-commerce Germany Awards (EGA) contest returns, welcoming both industry leaders and emerging players from the DACH e-commerce landscape who […]

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December 4, 2024
State of the Nation - Digital Advertising in Europe: 2024 in Review and 2025 Outlook

Wednesday 4th December | 11:00 CET – Register here Join our latest State of the Nation, with our Chief Economist, Dr. […]

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November 28, 2024
Pentaleap H2 2024 Sponsored Products Benchmarks Report

Explore the H2 2024 edition of Pentaleap’s exclusive sponsored products report, expanded with Colosseum Strategy to feature deeper analyses from […]

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November 15, 2024
[Watch on Demand] That’s a Wrap! Event Highlights from Our H2 2024 Virtual Programmatic Day in Berlin

On the 6th of November, we were delighted to welcome over 40 people in person, with an additional 190 participants […]

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November 14, 2024
Retail Media in 2025:  Coming Out of Denial

Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]

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November 7, 2024
[Watch on Demand] IAB Europe’s Great Debate - Retail Media H2 2024

On 30th October 2024, we hosted our second Great Debate of the year on Retail Media. Through a series of […]

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November 6, 2024
IAB Europe's Virtual Programmatic Day H2 2024 Hybrid in Berlin

6th November | 14:00 CET - Register here for virtual attendance & Register here for in-person attendance The Virtual Programmatic […]

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November 6, 2024
IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]

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November 6, 2024
IAB Europe’s Attitudes to Programmatic Advertising Report 2024

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

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October 31, 2024
IAB Europe's The Great Debate Retail Media H2 24

30th October | 12:00 CET - register here Join us for our virtual H2 2024 edition of The Great Debate […]

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September 30, 2024
[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]

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September 13, 2024
SERP Conf. Vienna 2024

30th October | Vienna | Register here SERP Conf., one of the leading international conferences on SEO, E-commerce, and AI, […]

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