Interactive Advertising Bureau
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State of the Nation - Digital Advertising in Europe: 2024 in Review and 2025 Outlook

Wednesday 4th December | 11:00 CET – Register here

Join our latest State of the Nation, with our Chief Economist, Dr. Daniel Knapp for an insightful review of digital advertising in 2024 and a look ahead at 2025. 

This session will explore the trends and forces driving growth in digital advertising across Europe, providing an overview of how the industry has evolved over the past year. Key topics will include advertisers’ investment strategies, responses and adaptations of buyers, and the impact of structural changes, such as shifts in cookie and signal management. Attendees will be sure to leave with a deep understanding of whether the market is on track for continued growth and how transformative change is going to be  in 2025.

After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges. Have any questions you want to ask, fill them in this Form and Daniel will have them answered for you live!

This is a must attend session for any industry professional that wants to see the science and data shaping our future paths.

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