The Transparency and Consent Framework (TCF) is an accountability tool that relies on standardisation to facilitate compliance with certain provisions […]
The Transparency and Consent Framework (TCF) is an accountability tool that relies on standardisation to facilitate compliance with certain provisions […]
IAB Europe's annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and […]
TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL LOW AMONGST BUY-SIDE, DESPITE HIGH […]
TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative process in further support of […]
A Publisher is an owner or operator of online content or services where personal data is collected and used by […]
In December 2020, The European Commission proposed a legislative initiative, the Digital Services Act (DSA), to strengthen the single market and […]
IAB Europe members can join the Policy committee to be kept up to date on all of the latest political […]
On 16 July 2020, the Court of Justice of the European Union (“CJEU”) invalidated the EU-US Privacy Shield in its […]
The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t miss our panels of industry […]
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising spend has not experienced a […]
The General Data Protection Regulation (GDPR), which came into force on 25 May 2018, changed the data privacy landscape in […]
