Interactive Advertising Bureau

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July 22, 2019
Unified ID – Why Identity becomes a key success factor in the post cookie era

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the […]

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July 22, 2019
IAB Europe Releases Full 2018 AdEx Benchmark Report

Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]

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June 20, 2019
IAB Europe Press Statement on UK ICO’s AdTech Update Report

IAB Europe welcomes yesterday’s ‘Adtech Update Report’ issued by the UK Information Commissioner's Office (ICO). We appreciate the ICO’s measured […]

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June 19, 2019
Interact 2019 - Europe’s Must-Attend Digital Advertising & Marketing Conference! - Highlights

On the 4-5 June in Warsaw, Poland, IAB Europe hosted its 13th edition of Interact, the must-attend event for the […]

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May 29, 2019
IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event

On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online conference for the internet advertising […]

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May 14, 2019
IAB Europe Announces the Full Agenda for Interact 2019

Europe’s must-attend event for the digital advertising industry will host 40+ expert speakers. IAB Europe, the leading European-level industry association […]

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May 12, 2019
Event Recording: Virtual Programmatic Day H1 2019

On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD brings together industry experts and […]

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April 28, 2019
IAB Europe TCF V2.0 Webinar for CMPS and Vendors - 8 May

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for […]

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April 28, 2019
IAB Europe TCF V2.0 Webinar for Publishers – 7 May

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for […]

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April 24, 2019
INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0

IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to help the digital advertising ecosystem […]

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April 2, 2019
IAB Europe’s Press Statement Regarding Cookie Wall Complaints

It is regrettable that Johnny Ryan’s ongoing PR campaign against the digital advertising industry and in particular his unfounded and […]

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March 21, 2019
IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH

IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively […]

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