Interactive Advertising Bureau

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August 18, 2025
DMEXCO Lecture - Navigating the Numbers: Key Findings From IAB Europe’s 2024 AdEx Benchmark Report

18th September | Cologne | Media Stage 10:00 CET Join Dr. Daniel Knapp, Chief Economist at IAB Europe, as he […]

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August 18, 2025
[Guest Member Blog Post] Maximise In-Store Digital Signage Yield: Play Offense

In this week’s member guest blog post, we hear from the Advertima team as they explore how retailers can unlock […]

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August 18, 2025
Sustainability in Focus: Interact 2025 Q&A with Ad Net Zero

Our Interact 2025 speaker Q&A series continues, and this time we’re spotlighting the importance of sustainability at events and in […]

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August 15, 2025
Meet the Speaker - Exploring Sales Incrementality at the Retail Media Impact Summit 2025 with Yara Daher

As Europe’s Retail Media ecosystem continues to scale, marketers and retailers alike are seeking sharper measurement, clearer standards, and deeper […]

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August 15, 2025
OnCore Digital Media
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August 13, 2025
Retail Media Impact Summit Speaker Q&A: Breaking the Channel Mindset with Zitcha

At this year’s Retail Media Impact Summit, leading retailers, brands, and tech providers will gather on 24th September in Amsterdam […]

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August 13, 2025
[Guest Blog Post] Twenty Years of YouTube: What Marketers Can Learn from a Global Platform Phenomenon by the DMEXCO Team

This week's Guest Blog Post is brought to you by the DMEXCO Team. In 2025, YouTube turns 20. That’s two […]

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August 11, 2025
Privacy in Focus: Interact 2025 Q&A on Privacy Enhancing Technologies (PETs) with Google

Our Interact 2025 speaker Q&A series continues, and this time we're spotlighting Privacy Enhancing Technologies (PETs). Watch our Q&A with […]

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August 8, 2025
Steps For Marketers to Embrace Personalisation

Personalisation is more than a marketing trend - it is a strategic imperative that drives growth, innovation, and consumer value. […]

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August 7, 2025
IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]

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August 7, 2025
Q&A: The Digital Advertising Supply Chain

The digital advertising supply chain is a complex, yet crucial, infrastructure that supports the modern online economy. But who are […]

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August 7, 2025
Adoption of Supply Chain Transparency Standards in Europe

Digital advertising stakeholders require information about the supply chain to best serve their clients, select their partners, combat ad fraud, […]

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