Celebrating its 15th anniversary in 2026, d3con is the largest conference dedicated to the future of digital advertising. It is built around one central idea: programmatic advertising has become the operating system that enables modern digital marketing strategies and helps unify the control and measurement of marketing across every channel.
d3con brings together the leading marketing decision makers from all relevant areas of the industry. You will meet advertisers, agencies, publishers, and providers of innovative technologies and platforms, all in one place and with a shared focus on what works, what changes, and what comes next.
The programme reflects the trends that will make the next marketing era more manageable and more effective for advertisers. In addition to the strategic role of programmatic, d3con focuses on marketing automation, the use of AI in advertising, CTV, and retail media, topics that are opening new opportunities for brands while increasing the demands on planning and execution.
The event spans two days:
On 17th March 2026, d3con hosts the Advertisers Day. The agenda is dedicated entirely to the questions and priorities of advertisers, with sessions designed to support real decisions in a complex market.
On that date, at 13:30 CET, Stage II, don’t miss IAB Europe’s panel on “Agentic Buying: The Next Evolution of Programmatic – or the Next Fragmentation Layer?”
The session brings together experts from IAB Europe’s Advertising & Media Committee and AI in Advertising Working Group to explore whether agentic approaches represent a true evolution of programmatic buying or risk adding further fragmentation. The discussion will tackle the barriers to scaling Agentic Buying - from interoperability gaps and inconsistent cross-channel metrics to data silos and market structure and examine what’s needed to unlock more fluid, transparent, and scalable optimisation across the digital advertising supply chain.
Moderator: Jörg Vogelsang, CGO at True Relevance & Vice-Chair of IAB Europe’s Advertising & Media Committee
Speakers:
On 18th March 2026, the d3con Conference brings the full ecosystem together. Advertisers, agencies, publishers, technology providers, platform operators, and the wider community share the programme and take part in the main discussions.
Explore the programme and secure your place at d3con 2026 via d3con.de with a the Promocode link:
