The Great Debate: Sustainability

4th March I 11:00 AM CET I Register here

Back for its fourth year, IAB Europe’s The Great Debate: Sustainability takes a forward-looking lens on how the digital advertising industry can drive real environmental and social impact. This edition focuses on the strides the digital advertising industry has made in sustainability and unveils key insights from our annual State of Readiness report.

Whether you’re a champion of sustainable tech, curious about industry perspectives, or eager to shape a greener digital future, this virtual event  promises inspiration, insight, and actionable ideas. Discover what sustainability will truly mean for digital advertising in 2026 - and how we can turn ambition into measurable progress. 

The session will kick off with a presentation of the State of Readiness Report , followed by a Q&A. We will then dive into two thought-provoking panel discussions and fireside chat on the Beyond Reach Report.

Agenda (CET):

11:00 - 11:05 - Opening
11:05 - 11:30 - Presentation: State of Readiness & Q&A with Dimitris Beis, Data Analyst and Sustainability Lead, IAB Europe
11:30 - 12:00 - Panel: How to Convince your CxO to Keep Sustainability Alive

Speakers:

• Dimitris Beis, Data & Innovation Strategist, IAB Europe
• Audrey Danthony, Co-founder and Chief Product Officer, Impact Plus
• Justin Bogdanski, Sr. Director of Client Services, Cedara
• Clement Cordeiro, Head of Client Services - Carbon Success Manager, DK

12:05 - 12:20 - User-friendly: A Fireside Chat with Euroconsumers

Speakers:

• Steffen Hubert, Director of External Affairs & Sustainability, Seven.One Entertainment Group and Chair of the Sustainability Standards Committee
• Marco Pierani, Director, Corporate Affairs & Public Relations, Euroconsumers

12:20 - 12:50 - Panel On Social Sustainability Following Up From “Beyond Reach” Report

Speakers:

• Emanuela Recalcati, Global Head of Emerging Innovation and Creative Services, WPP Media and Co-Chair of the Sustainability Standards Committee
• Prof. Dr. Lisa-Charlotte Wolter, Professor at International University of Applied Sciences
• James Townsend, CEO, Stagwell EMEA
• Oliver Deane, Co-Founder, The GoodNet

12:50-13:00 - Q&A & Closing Remarks

Register for free today:

Moderator: 

Dimitris Beis, Data & Innovation Strategist, IAB Europe

Speakers: 

Steffen Hubert, Director of External Affairs & Sustainability, Seven.One Entertainment Group and Chair of the Sustainability Standards Committee

Emanuela Recalcati, Global Head of Emerging Innovation and Creative Services, WPP Media and Co-Chair of the Sustainability Standards Committee

Audrey Danthony, Co-founder and Chief Product Officer, Impact Plus

Clement Cordeiro, Head of Client Services - Carbon Success Manager, DK

Prof. Dr. Lisa-Charlotte Wolter, Professor at International University of Applied Sciences

Marco Pierani, Director, Corporate Affairs & Public Relations, Euroconsumers

Oliver Deane, Co-Founder, The GoodNet

Justin Bogdanski, Sr. Director of Client Services, Cedara

James Townsend, CEO, Stagwell EMEA

Participation & Membership Opportunities

If you are interested in becoming more involved in our upcoming events or exploring participation opportunities, please contact our Marketing & Events Director - Amy Mazzola at mazzola [@] iabeurope.eu. For organisations that are not yet members and would like to learn more about the benefits of joining IAB Europe, we can provide further information.