16th April | Berlin, Germany - Register here
Signal Shift Europe arrives in Berlin on 16th April, bringing IAB Tech Lab’s sold-out New York City Signal Shift experience to Europe for the first time!
As digital advertising faces signal fragmentation, rising privacy expectations, and the rapid move from AI experimentation to agentic systems in production, this full-day event convenes leaders across brands, publishers, platforms, and ad tech to focus on what actually works. Through practical sessions and expert discussions, attendees will explore agentic AI governance, privacy-enhancing technologies, responsible data use, and real-world approaches to addressability and measurement.
Signal Shift Europe is where theory meets implementation and where the future of privacy-first, agent driven advertising takes shape.
