Interactive Advertising Bureau
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IAB Tech Lab - Signal Shift Europe

16th April | Berlin, Germany - Register here

Signal Shift Europe arrives in Berlin on 16th April, bringing IAB Tech Lab’s sold-out New York City Signal Shift experience to Europe for the first time!

As digital advertising faces signal fragmentation, rising privacy expectations, and the rapid move from AI experimentation to agentic systems in production, this full-day event convenes leaders across brands, publishers, platforms, and ad tech to focus on what actually works. Through practical sessions and expert discussions, attendees will explore agentic AI governance, privacy-enhancing technologies, responsible data use, and real-world approaches to addressability and measurement.

Join our Legal Director, Ninon Vagner, who will take the stage for the fireside chat session: 'Powering the Right to Delete' at 16:20 - 16:45 PM. The Right to Delete remains a foundational consumer protection across global privacy regimes, but operationalizing that right across complex digital ecosystems continues to present practical challenges. This session explores how the Data Deletion Request Framework (DDRF) supports coordinated, scalable responses to deletion requests, and how the framework has evolved to meet industry needs.

Explore the full event agenda and learn how to join her session here.

Signal Shift Europe is where theory meets implementation and where the future of privacy-first, agent driven advertising takes shape.


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