The steps laid out below are intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology […]
The steps laid out below are intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology […]
How can cookies make your surfing experience convenient? - Explania
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano […]
On 12th June 2015, the European Commission launched a public consultation as part of its initiative to remove contract law […]
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, Senior […]
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & Robots List is a key resource for digital […]
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
At dmexco 2015, IAB Europe announced that the total programmatic display advertising market in Europe
jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014.
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking
advantage of the increased growth of mobile to engage with key audiences.
This report examines attitudes towards programmatic across the global advertising ecosystem.
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
