Interactive Advertising Bureau

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August 27, 2015
Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]

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August 12, 2015
IAB Report: Global Mobile Advertising Revenue 2014

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue […]

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August 8, 2015
Programmatic display advertising set to rise in Europe

 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]

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August 7, 2015
IAB Europe Report: Attitudes towards Programmatic Advertising

More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of […]

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July 14, 2015
IAB Europe White Paper: Road to Programmatic

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic […]

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July 7, 2015
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers

New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the fast-growing programmatic opportunity benefit from […]

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July 1, 2015
Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]

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June 7, 2015
IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative […]

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June 7, 2015
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success

Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this […]

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June 5, 2015
DISE-Manifesto: 10 Steps to unlock Europe’s digital economy

In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 innovative European digital players that […]

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May 20, 2015
First results of AdEx Benchmark 2014 presented at Interact

European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]

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May 20, 2015
IAB Europe 2015 Research Awards winners

The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]

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