Interactive Advertising Bureau

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July 6, 2016
Member blog - Improve Digital - From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality

Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web […]

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July 6, 2016
Teads report: The impact of premium editorial context on mobile video ad performance

Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video formats in the market at […]

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July 6, 2016
comScore report: Mobile App vs Browser: why retailers shouldn’t ignore their mobile browser experience

The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best […]

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July 4, 2016
Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive

Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe […]

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July 3, 2016
IAB Europe report: AdEx Benchmark 2015 - the definitive guide to Europe’s online advertising market

The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten years culminating in this year’s […]

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June 28, 2016
IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market

3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched […]

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June 27, 2016
Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance

Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the tenth AdEx Benchmark 2015 Report1 […]

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June 26, 2016
Interact 2016 Keynote - Paul Barford (comScore) - Invalid Traffic & Viewability: what is the cost of an unseen ad?

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June 26, 2016
Interact 2016 Keynote - Andrew Buckman (OpenX) - The Economic Argument for Quality in Advertising

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June 26, 2016
Interact 2016 Keynote - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Sellers and an Ecosystem in the Balance

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June 26, 2016
Interact 2016 Keynote - Haymi Behar (Dogan TV Holding) - Video Monetization in the Platform Era

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June 26, 2016
Interact 2016 Keynote - Caroline Hugonenc (Teads) - Using Mobile as a Compass to Reset the Digital Advertising Experience

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