Interactive Advertising Bureau

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January 25, 2017
Member report - Meetrics - International Q4/2016 Viewability Benchmarks

The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of […]

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January 23, 2017
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulatory Programme […]

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January 23, 2017
IAB Europe Panel: d3con – International Experts challenge - 13.30, March 14, Hamburg

d3con is the world's biggest event on the topic of Programmatic Advertising. More than 1,500 top-level participants, from leading advertisers, […]

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January 23, 2017
IAB Switzerland event - D:PULSE - February 22, Zurich

This is where the digital heart of Switzerland is beating D:PULSE is the new, and significant, digital marketing event in Switzerland. […]

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January 23, 2017
IAB Europe Video Ad Formats Survey - Take part now!

Which video ad formats work for brand building? The aim of this survey is to learn about the video ad […]

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January 20, 2017
comScore report: 3 digital categories to watch at the start of 2017

In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ […]

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January 16, 2017
IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising

Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide […]

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January 16, 2017
Value of Advertising Infographic: The economic contribution of advertising in Europe

The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its […]

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January 16, 2017
CPDP Panel - ONLINE ADVERTISING: DATA PROTECTION AND PRIVACY CONCERNS OF USERS, INDUSTRY AND REGULATORS - 10.30 AM, January 25th

CPDP is a conference about privacy and data protection. It offers a forum where different voices are heard and where […]

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January 16, 2017
CPDP Panel - THE REFORM OF THE E-PRIVACY DIRECTIVE - 10.30 AM, January 26th

CPDP is a conference about privacy and data protection. It offers a forum where different voices are heard and where […]

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January 12, 2017
Interact 2017 Conference May 23-24: Registrations are now open!

Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come […]

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January 10, 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules

Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a […]

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