By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experiences […]

IAB Europe’s flagship conference, Interact 2018 took place in Milan at the end of last month. Taking part were over […]

Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]

WATCH THE RECORDING HERE Join this webinar to gain insight into the results of the AdEx Benchmark 2017 report, the […]

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]

Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the need to align digital advertising […]

Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Marta Sułkiewicz, Chief Sales […]

GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rules and conditions around […]