Interactive Advertising Bureau

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May 29, 2018
The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring

A recurring theme in the feedback we are getting from the market on the Transparency & Consent Framework (TCF or […]

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May 28, 2018
Interact 2018 - What Builds Brand Love

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, […]

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May 28, 2018
Interact 2018 - Quo vadis Italy? The concentration of online time spent and the rise of entertainment players are reshaping the Italian media landscape. Cross media measurement will drive future growth.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, […]

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May 28, 2018
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s attention.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global […]

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May 28, 2018
Interact 2018 - DOOH growth and barriers

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den […]

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May 28, 2018
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director […]

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May 28, 2018
Interact 2018 - Direct to Consumer. An evolution in how consumer brands create and extract value

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Randall Rothenberg, […]

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May 28, 2018
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief […]

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May 24, 2018
IAB Europe Research Awards 2018 - Advertising Solutions Winner

WINNER comScore Free Viewability

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May 24, 2018
IAB Europe Research Awards 2018 - Audience Measurement Winner

WINNER MEDIAMETRIE, NetRatingsMédiamétrie Total Internet Audience in France

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May 24, 2018
IAB Europe Research Awards 2018 - Consumer Attitudes and Behaviour Winners

WINNER OMD EMEA Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence HIGHLY COMMENDED Oath, Kantar Consulting Exploration into […]

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May 24, 2018
IAB Europe Research Awards 2018 - Consumer Devices Winner

WINNER OMD Spain, Omnicom Media Group, Annalect CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour

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