The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]

Join the Townhall organised by IAB Nederland on 8 October during the Amsterdam eWeek, a week-long festival shaping the future of digital business, to learn […]

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Amelia Torode, Founder The Fawnbrake Collective to […]

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Dr Daniel Knapp, Executive Director TMT Research and Analytics […]

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Andrea Leonardo Chiapponi, Chief Commercial Officer Large […]

By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and advertisers […]

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and advertisers […]

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for advertisers to debate on what they […]

Two days of networking at the top DMEXCO 18, Expo and Conference, the meeting place for digital business returns to […]

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]