Interactive Advertising Bureau

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June 11, 2018
IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]

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June 6, 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

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June 6, 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

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June 5, 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the need to align digital advertising […]

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June 5, 2018
IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]

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June 4, 2018
Interact 2018 -  TV vs. DIGITAL: Everything you always wanted to know but didn’t think you could ask.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Marta Sułkiewicz, Chief Sales […]

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June 3, 2018
Publishers are still in control of their product and business models

GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rules and conditions around […]

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June 3, 2018
Transparency & Consent Framework - Implementation training

Following up on the plenary session on IAB Europe’s Transparency & Consent Framework this training session presented by Matthias Matthiesen, […]

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May 30, 2018
Interact 2018 - Embracing an ever-changing future for digital advertising

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder, […]

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May 30, 2018
Interact 2018 - Advertising that works for everyone

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing […]

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May 30, 2018
Interact 2018 -  Interactive Video Engagement

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Luca Achille Sepe, Chief […]

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May 29, 2018
IAB Europe Webinar: Attitudes to Digital Video Advertising - Wednesday 13 June 16.00 CEST / 15.00 BST

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]

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