Interactive Advertising Bureau

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June 27, 2018
Latest AdEx Benchmark Report Details strong Mobile Advertising Growth in 27 markets across Europe

Brussels, 28 June 2017 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report […]

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June 27, 2018
IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)

  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the […]

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June 27, 2018
IAB Europe Webinar: Digital Audio & Digital Out of Home - 18 July 11:00AM CEST // 10:00AM BST

This 50-minute webinar takes a look at two exciting technologies which are transforming the face of advertising today: digital audio […]

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June 26, 2018
Interact 2018: Video Interview with John Montgomery, Global VP Brand Safety, GroupM

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity to interview John Montgomery, Global VP Brand […]

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June 26, 2018
IAB Europe Interact 2018: Wilfried Schobeiri, Chief Technology Officer, MediaMath on the Transparency and Consent Framework

nHeld in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity to interview Wilfried Schobeiri, Chief Technology Officer […]

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June 26, 2018
Interact 2018: Video Interview with Somer Simpson, Head of product & growth, Quantcast

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity to interview Somer Simpson, Head of product […]

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June 26, 2018
Interact 2018: Video Interview with Evgeny Morozov, Author & Researcher

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity to interview Evgeny Morozov, Author & Researcher […]

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June 26, 2018
The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]

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June 26, 2018
Member blog: How the industry is using KPIs and what needs to change

By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experiences […]

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June 24, 2018
Optimising the human, re-engineering roles for the new digital ecosystem

IAB Europe’s flagship conference, Interact 2018 took place in Milan at the end of last month. Taking part were over […]

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June 21, 2018
Our video investigation of ePrivacy realities across Europe

Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]

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June 20, 2018
IAB Europe Webinar: European Digital Advertising Spend 2017 - Tuesday 3 July 15:00 CEST // 14:00 BST

WATCH THE RECORDING HERE Join this webinar to gain insight into the results of the AdEx Benchmark 2017 report, the […]

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