Interactive Advertising Bureau

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April 17, 2020
IAB Europe Launches Digital Advertising Effectiveness Framework

PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]

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April 16, 2020
Interact Online - First Speaker Lineup Announced with Free Registration To Attend

IAB Europe’s Flagship Event Interact is going virtual... Given the current circumstances regarding the COVID-19 pandemic, IAB Europe took the […]

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April 16, 2020
Case Study: MandM Direct use Microsoft Advertising audiences to get closer to customers

Leading UK fashion retailer uses audience targeting efficiencies of In-market audiences and Product Audiences through the Microsoft Advertising platform to […]

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April 15, 2020
IAB Europe and Kantar Webinar - Impact of COVID-19 on Consumer Behaviour, Attitudes and Expectations

In this webinar on the 13th of May, IAB Europe member Kantar will be sharing insights on how COVID-19 is […]

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April 9, 2020
IAB Europe Backs ‘Don’t Block Quality European Journalism’

Whilst the world comes together to combat COVID-19, the need for quality news media has never been greater. Every day, […]

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April 8, 2020
DistroScale, Inc.
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April 8, 2020
IAB Europe Digital Advertising Effectiveness & Cross-Media Measurement Webinar

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]

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April 7, 2020
The Final Sprint for TCF v2.0 Compliance is On!

When IAB Europe launched TCF v2.0 in August 2019, it was a huge achievement for the whole industry. It also […]

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April 7, 2020
targeting360 GmbH
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April 7, 2020
Kiosked Ltd
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April 3, 2020
Take part in our latest industry poll - Impact of COVID-19 on the Digital Advertising & Marketing Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we […]

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April 2, 2020
IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd April 2020, Brussels: IAB Europe, […]

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