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IAB Europe and Integral Ad Science Webinar: COVID-19 Impact on Consumer Sentiment and Context

Like most, the advertising industry is continuing to seek guidance on how best to navigate the unchartered waters faced due to COVID-19. As part of a fact based COVID-19 content series, IAB Europe is working with members to provide industry and consumer insights to help stakeholders better understand and navigate 2020 and beyond. In this webinar, Integral Ad Science will explore the evolving advertising landscape drawing on some of their latest research, including:

  • The role contextual advertising is playing during COVID-19
  • How data can help to maximise ROI in these challenging times
  • How brands can spend smarter in this difficult climate
  • How consumer perception of data privacy is affecting advertising

The webinar will take place on 30th June at 15.00 CEST / 14.00 BST
Register here

Speakers:

  • Moderator: Marie-Clare Puffett, Marketing & Industry Programmes Manager, IAB Europe
  • Katie Grosvenor, Head of Sales, Buy Side, Northern Europe, Integral Ad Science
  • Audience Q&A Host: Helen Mussard, Marketing & Industry Strategy Director, IAB Europ

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