Interactive Advertising Bureau

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April 23, 2020
IAB Europe Support & Guidance For The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we […]

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April 22, 2020
2021 Speakers
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April 22, 2020
IAB Europe Poll Results - The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we […]

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April 22, 2020
IAB Europe Poll Results - The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we […]

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April 21, 2020
IAB Europe Economic Trends Forum Webinar Recording and Slides - The Immediate Impact Of COVID-19 On Our Industry

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights […]

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April 21, 2020
Vendor Insight: TCF v2.0 Switchover Q&A with Xandr

Want to know how one Vendor has successfully implemented version 2.0 of the Transparency & Consent Framework (TCF)? Then read […]

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April 20, 2020
Transition Period for TCF v2.0 – Updated Timeline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to TCF v2.0, we wanted to […]

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April 17, 2020
IAB Europe Member Google Offers Support for Publishers During COVID-19

In our recent blog post, IAB Europe wrote about the need to support European Journalism during COVID-19.  Every day, people […]

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April 17, 2020
IAB Europe Digital Advertising Effectiveness Measurement Framework

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]

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April 17, 2020
IAB Europe Launches Digital Advertising Effectiveness Framework

PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]

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April 16, 2020
Interact Online - First Speaker Lineup Announced with Free Registration To Attend

IAB Europe’s Flagship Event Interact is going virtual... Given the current circumstances regarding the COVID-19 pandemic, IAB Europe took the […]

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April 16, 2020
Case Study: MandM Direct use Microsoft Advertising audiences to get closer to customers

Leading UK fashion retailer uses audience targeting efficiencies of In-market audiences and Product Audiences through the Microsoft Advertising platform to […]

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