Interactive Advertising Bureau

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July 22, 2020
Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out Our Latest Blog Post Below! […]

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July 16, 2020
New Member Research - SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence as a complement to satellite, […]

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July 15, 2020
Webinar Recording: Economic Trends Forum – 2019 Digital Ad Spend Trends And 2020 Outlook

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights […]

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July 15, 2020
Webinar Slides (members only): Economic Trends Forum – 2019 Digital Ad Spend Trends And 2020 Outlook

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights […]

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July 15, 2020
IAB Europe AdEx Benchmark 2019 Report

The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the […]

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July 15, 2020
IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND FOR FIRST TIME Brussels, Belgium, […]

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July 15, 2020
New Member Research - Facebook's 'Global State of Small Business Report'

Small businesses are the heart of our communities – and they are the unsung heroes of the global economy. From […]

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July 14, 2020
Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and […]

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July 14, 2020
TCF Governance Board: 2024 - 2026

TCF Governance Board also welcomes Observers. They will be communicated shortly.

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July 14, 2020
TCF Governance

TCF Governance founding principles are upheld by the following: The TCF Governance Board is responsible for holding all TCF instances to account […]

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July 10, 2020
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are testing programmatic buying purely on […]

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July 9, 2020
Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB Europe's Interact Online event on […]

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