Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are testing programmatic buying purely on […]

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB Europe's Interact Online event on […]

Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic […]

OneTrust is hosting a free webinar on July 14 at 11:00 am EST/17.00 CEST/16:00 BST on How Publishers Can Build […]

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in the fifth edition of the […]

This paper demonstrates the vast amount of work being undertaken in Europe and beyond to build and ensure a sustainable […]

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and personalised advertising […]

Following on from Part 1 and Part 2 TCF v2.0 Publisher focused webinars, this webinar is the final instalment in […]

Why Advertising-Based Video-on-Demand is the Necessary Evolution of TV After Lockdown As part of a fact-based COVID-19 content series, IAB […]

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on the AppStore by limiting the […]