Effective marketing relies on rigorous measurement, but as consumer behaviours evolve and ad formats become more immersive, understanding performance is […]

Magnite’s latest research explores how Spanish audiences are engaging with ad-supported streaming platforms - and how advertisers can capitalise on […]

If digital advertising investment is to continue to increase and deliver personal, timely, and relevant content for consumers, maintaining transparency […]

Retail Media leaders from across Europe are set to gather at Retail MediaX Europe 2026 to share their experiences and […]

The digital advertising community is preparing to gather once again on the sun-soaked shores of the French Riviera for the […]

As advertisers increasingly prioritize sustainability alongside performance, Chevrolet partnered with dentsu and SeenThis for the ‘Chevrolet Silverado Truck Mania’ campaign […]

We are excited to introduce the newly appointed leads of our Programmatic Working Group within the Advertising and Media Committee. […]

Retail Media continues to mature at pace, bringing with it new opportunities and complexities for retailers, brands, and agencies alike. […]

The Brand Case Study is the fifth and final paper in our five-part series exploring the intersection of trade and […]

In its 5th edition, this exclusive research from RTL AdAlliance delivers an in-depth exploration of video consumption habits across Europe. Drawing on robust insights and […]

Hear direct from broadcasters, brands and tech providers at the CTV Summit in London next month. Speakers from Channel 4, […]

Developed by our CTV and Programmatic Working Groups, IAB Europe's Guide to Programmatic for CTV offers a clear and practical […]