Interactive Advertising Bureau

Search Results

April 13, 2026
IAB Europe Launches 2026 Impact of AI on Digital Advertising Survey to Map the Industry’s Next Chapter

Our AI Working Group has officially launched its latest industry-wide Impact of AI on Digital Advertising survey, inviting stakeholders from […]

Read More
April 13, 2026
Programmatic Pioneers Summit 2026

2nd-3rd June | Royal Lancaster London | Register here The Programmatic Pioneers Summit is one of Europe's biggest programmatic and […]

Read More
April 13, 2026
Building a Suite of Truth: A Hybrid Approach to Measuring Incrementality by Meta

Effective marketing relies on rigorous measurement, but as consumer behaviours evolve and ad formats become more immersive, understanding performance is […]

Read More
April 10, 2026
Streams & Screens - Unlocking Spanish Viewing Behaviour and Ad Engagement

Magnite’s latest research explores how Spanish audiences are engaging with ad-supported streaming platforms - and how advertisers can capitalise on […]

Read More
April 9, 2026
IAB Europe’s Supply Chain Transparency Guidance - Questions for Partners

If digital advertising investment is to continue to increase and deliver personal, timely, and relevant content for consumers, maintaining transparency […]

Read More
April 8, 2026
Be at the Heart of the Conversation at Retail MediaX Europe 2026

Retail Media leaders from across Europe are set to gather at Retail MediaX Europe 2026 to share their experiences and […]

Read More
April 3, 2026
Meet the IAB Europe Team at Cannes 2026

The digital advertising community is preparing to gather once again on the sun-soaked shores of the French Riviera for the […]

Read More
April 3, 2026
dentsu, PubMatic, and SeenThis Exceeded Ctr Benchmarks By 70% While Avoiding Over 1 Tonne Of CO2 Emissions

As advertisers increasingly prioritize sustainability alongside performance, Chevrolet partnered with dentsu and SeenThis for the ‘Chevrolet Silverado Truck Mania’ campaign […]

Read More
April 2, 2026
Announcing the New Working Group Leads for Programmatic

We are excited to introduce the newly appointed leads of our Programmatic Working Group within the Advertising and Media Committee. […]

Read More
April 2, 2026
The Convergence and Coexistence of Trade and Media in Retail Media: A Five-Part Series

Retail Media continues to mature at pace, bringing with it new opportunities and complexities for retailers, brands, and agencies alike. […]

Read More
April 2, 2026
The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 5: Brand Case Study

The Brand Case Study is the fifth and final paper in our five-part series exploring the intersection of trade and […]

Read More
April 2, 2026
Welcome to the Living Room Study 2026 by RTL AdAlliance

In its 5th edition, this exclusive research from RTL AdAlliance delivers an in-depth exploration of video consumption habits across Europe. Drawing on robust insights and […]

Read More
1 10 11 12 13 14 332
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram