Interactive Advertising Bureau

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January 3, 2023
Member Guest Post with Skai - Retail Media - New Year, New Opportunities

In this week’s member guest blog post we caught up with Michelle Urwin, VP Marketing at Skai (formerly Kenshoo) to […]

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December 22, 2022
Programmatic Header Bidding in Context

A practical textbook for publishers on maximising revenue  Discover this textbook (around 200 pages) on maximising revenue by David Bauckmann […]

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December 20, 2022
Privacy Sandbox: Personalised Ads APIs (Topics and FLEDGE)

In December, IAB Europe, in collaboration with Google, held two technical webinars to provide a deeper understanding of how the […]

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December 20, 2022
That’s a Wrap! IAB Europe 2022 Highlights

  With Christmas celebrations upon us and the new year fast approaching we look back at what an incredible year […]

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December 16, 2022
AlgoriX Technology Pte. Ltd.,
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December 15, 2022
Privacy Sandbox: Attribution Reporting API & Personalised Ads APIs Deep Dive

In December, IAB Europe, in collaboration with Google, held two technical webinars to get a deeper understanding of how the […]

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December 13, 2022
IAB Europe Industry Insider with Microsoft: The Retail Media Opportunity in Europe

Retail media is one of the hottest topics within the digital advertising industry right now. IAB Europe forecasts retail media […]

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December 13, 2022
New Research from IAB Europe and Microsoft on Retail Media in Europe

More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from IAB Europe and Microsoft Shows […]

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December 8, 2022
IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Digital Advertising Partnerships

As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]

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December 8, 2022
[Webinar Recording] State of the Nation – Digital Advertising Outlook 2023

  Check out the latest ‘State of the Nation’ digital advertising end-of-the-year edition, led by our Chief Economist Daniel Knapp. […]

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December 7, 2022
[Webinar Recording] TCF - CTV and Consent with Didomi and Consentmanager

On the 30th of November, IAB Europe hosted a Transparency & Consent Framework (TCF) webinar with a special focus on […]

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December 7, 2022
Introducing the First Speakers at E-commerce Berlin Expo 2023

Online retailers and digital marketers look forward to the E-commerce Berlin Expo every year. This conference, which takes place every […]

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