Skai’s Beyond Onsite: Tackling the Next Phase of Retail Media Event
To date, the majority of retail media ad spend has gone towards onsite ads. But as retailers offer advertisers more opportunities to connect with consumers at every stage of their journey through innovative offsite and instore partnerships, there will almost certainly be a greater shift in how budgets get allocated in the future.
This creates new challenges for brands which we invite you to discuss with a small group of your peers over a roundtable breakfast discussion in Sette, London on February 23rd, from 9.30-11.30 am.
