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IAB Europe Industry Insider with PubMatic: The Evolution of Commerce Media in Europe


Wednesday 15th February at 16.00 CET - Register Here

Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers a method of meaningfully demonstrating return on investment (ROI), thus fulfilling the “closing of the loop” between media spend and actual sales data, which has become particularly prevalent against the backdrop of identifier deprecation across display and mobile environments.

While much has been made on these opportunities for marketers in commerce media, there have been fewer investigations examining attitudes to commerce media from the perspective of retailers and commerce media platforms, and how their investment in the sector is set to evolve accordingly.

To that end, ExchangeWire, in association with PubMatic, have produced a new report – ‘The Evolution of Commerce Media in Europe’. In this Industry Insider webinar with IAB Europe, PubMatic will share the insights from this new research and shed some light onto how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.

You will also hear from a panel of commerce media experts about how they navigate the commerce media ecosystem and share some predictions for the next 12 months.



Marie-Clare Puffett, Marketing and Insights Director, IAB Europe

Marie-Clare is the Marketing & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.



Babs Kehinde, Senior Director, Publisher Development at PubMatic 

Babs is a seasoned executive with decades of experience in sales, business development and strategy across several successful media and technology companies. As Senior Director, Publisher Development, he is responsible for growing the company’s publisher relationship with a current focus on Retail media and Omnichannel programmatic monetisation (CTV/OTT, mobile, in-app, etc). 

Prior to PubMatic, Babs held various director-level positions at OpenX, Essence, Yahoo!, playing a key role in their business development efforts. He has deep insights into the ad technology market. 

Daniel Knapp, Chief Economist, IAB Europe

Daniel Knapp is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.

Currently, he serves as Chief Economist at IAB Europe, and a partner at Redefine Digital, a data science and strategy boutique that develops tools for media and advertising businesses to get insights from information and data.  Daniel has worked with leading publishers, Fortune 500 brands and regulators to reverse-engineer complex data flows and auction dynamics in the programmatic advertising supply chain.

Daniel is a board member at the Institute of European Media Law and at Europe’s MediaLab (Fondation Euractiv), a Brussels-based think/do tank. He regularly lectures at universities on digital marketing related topics and acts as expert evaluator for EU projects in media innovation.

Previously, Daniel was an associate expert on media and AI at the European Commission for Vice President Ansip’s Cabinet and co-founded programmatic advertising agency Twins Digital in Düsseldorf. He spent 11 years at IHS Markit, latterly as Executive Director in the Telecoms, Media and Technology practice. At IHS Markit, he pioneered Advertising Intelligence, a research and insight service that tracks ad spend in 65 markets globally. Before this, he worked in media policy in Germany. 

Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.

Kristina Kaganer, VP Product Development, Publicis Commerce

Kristina is VP, Product Development at Publicis Commerce, part of a team specialising in developing technology products designed to ensure Publicis clients outperform in the ecommerce space. Kristina has 13 years’ experience in digital & data products. Previously she worked client-side for Coty and AB InBev in roles straddling data strategy, data products and paid media. As part of Coty, Kristina established the in-house paid media function before moving into a global role developing in-house data products designed to drive profitable top-line growth. Earlier Kristina built a strong track record in insights and analytics with the likes of MediaVest, Mindshare and OMG working on clients such as Unilever, Walmart and Nordstrom.  Kristina is passionate about using technology and data to bring people together and enhance the level of intelligence and understanding across businesses.

Justin Sandee, Director Commercial Development,

Don't miss out of this free event! - Register Here


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