Interactive Advertising Bureau

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August 8, 2023
Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]

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August 4, 2023
Audion
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August 2, 2023
Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]

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July 27, 2023
IAB Europe’s Virtual CTV Day

  Thursday 19th October| 15:30 CET  – Register here The CTV Day Event is a series of panel discussions and […]

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July 27, 2023
Digital Services Act is an Opportunity for Industry Standardization

  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]

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July 27, 2023
ID5 The Value of Universal IDs for Publishers: A Prebid Analytics Deep Dive Report

  ID5 Prebid Analytics Module Reveals a CPM Increase of up to 365% for Publishers Leveraging Universal IDs ID5 leveraged […]

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July 27, 2023
Verve Group’s Study on Contextual Targeting with TPA

  Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest content. But most content has […]

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July 27, 2023
Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making to help you, and your […]

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July 27, 2023
IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today […]

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July 27, 2023
IAB Europe's Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem […]

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July 25, 2023
Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report

  We are thrilled to share the release of our much-anticipated The Evolution of Digital Audio Advertising in Europe Report […]

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July 25, 2023
IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 - Press Release

  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according […]

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